Selling Tech: The Bottom Line on Line-of-Business Decision-Makers

How do you reach the line-of-business decision-makers who are joining IT in the technology buying journey?

July 28, 2017

1 Min Read
Selling Tech: The Bottom Line on Line-of-Business Decision-Makers

Digitization has changed the way companies do business as well as how they go about buying the technology they need to stay competitive. Clients are doing online research before bringing partners into the buying journey and are involving more people in the decision-making process. This Report examines the expanding role of B2B line-of-business (LOB) decision-makers and how partners can help them navigate the changing digital economy and landscape.

 Takeaways for Your Business

  • Gain insights into the characteristics of the three types of technology buyers and what motivates them.

  • Review the best strategies for reaching LOB decision-makers throughout the sales journey.

  • Learn the three key elements in positioning yourself as the LOB’s trusted adviser.

About the Authors

Theresa Caragol, CEO of TCC – Achieve Unite, is an accomplished channel chief, entrepreneur, consultant, speaker and author. A recognized information technology thought leader, she directs her company to help enterprises “achieve performance partnering” while building successful indirect channel and strategic alliance programs that accelerate revenue growth.

Kathryn Rose, CSO of TCC – Achieve Unite, is an award-winning author and speaker on sales and online marketing topics.  For seven years, she was a successful marketing consultant, creating engaged communities totaling more than 3 million fans, followers and connections for clients.

Read more about:

Agents
Free Newsletters for the Channel
Register for Your Free Newsletter Now
Subscribe

You May Also Like

Galleries
See all
Sep 16 - Sep 19, 2024
Join us for MSP Summit, September 16-19, 2024 in Atlanta, GA. You don't want to miss the industry’s most innovative and inspiring gathering of business leaders focused on growing their managed services businesses. This year’s MSP Summit will help attendees stay ahead of exponentially increasing security threats, expanding their range of services through a merger or acquisition and embrace a wide range of innovative new technologies. Get notified when registration opens.
Sign Up For Special Deal