CloudCheckr Takes Partner Enablement Global, Faction Achieves Important AWS-Related Designation
AWS RE: INVENT — While AWS re:Invent doesn’t officially kick off until late Monday afternoon, a number of companies either exhibiting at the giant cloud event in Las Vegas, or that team with AWS, started releasing news earlier in the day.
Here’s the roundup from day one, featuring channel-centric vendors or partners themselves:
CloudCheckr Launches Global Partner-Enablement Program
Cloud management company CloudCheckr, whose channel chief Elissa Livingston made the Channel Futures Top Gun 51 list earlier this year, debuted a new program for cloud service and IaaS resellers.
The worldwide CloudCheckr Business Partner Program delivers business expertise, sales enablement tools and cloud technology for MSPs and resellers. Participants also get access to a dedicated business development team.
“We are enhancing our commitment to … business partner enablement with a partner-centric go-to-market strategy that provides the tools, resources and support that our business partners need to differentiate and win in this highly competitive space,” said Livingston, vice president of strategic alliances and partner programs at CloudCheckr.
CloudCheckr said to expect enhancements including:
- Differentiated cloud services offerings.
- White-label and co-branding options that enhance the business partner’s brand.
- Custom marketing campaigns to strengthen messaging for vertical and persona-based segmentation with focused customer targeting.
- Demand-generation activities.
- Opportunities to participate in marketing campaigns, joint webinars and live events.
CloudCheckr is an APN Technology Partner gold sponsor at this week’s AWS re:Invent conference.
Faction Earns Key Designation, Releases Learning Series
The designation, and others like it, helps partners demonstrate proficiency and differentiators. The VMware Cloud on AWS Master Services Competency, in particular, demonstrates expertise in the deployment of an integrated cloud that lets users run applications across a VMware Cloud Infrastructure environment with access to AWS services.
“We continue to see an avalanche of interest of organizations moving from their data centers to VMware Cloud on AWS,” said Sean Charnock, CEO of Faction. “Our own research shows that interest will continue to grow over the foreseeable future.”
Indeed, the firm’s recent report, VMware Cloud on AWS Market Survey, found that 29% of respondents plan to increase workloads on that particular platform over the next 12 months.
Also this week, Faction unveiled an education program to help companies in all industries evaluate, plan and execute the move to the VMware Cloud on AWS. The “6-Step Blueprint for Success” provides business and technical guidance.
“This series offers everything you need to …