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New SolarWinds Partner Program Promises Significant Support, Growth OpportunitiesNew SolarWinds Partner Program Promises Significant Support, Growth Opportunities

The program, dubbed Transform, gives channel partners strong profit potential and boosted resources and tools.

Allison Francis

October 4, 2022

3 Min Read
Encouraging_nourishing business growth

SolarWinds just launched the SolarWinds Transform Partner Program. It will support and drive growth for the company’s global channel partners. It will also boost SolarWinds partnerships with technology distributors, VARs, global system integrators, MSPs, and cloud partners globally.

Transform will give SolarWinds partners strong profit potential, enable growth opportunities, and provide access to much-needed tools and resources. The new program will provide SolarWinds partners with several boosted benefits. These include financial incentives, performance rebates, enablement and training programs, an enhanced Partner Portal, and new marketing and sales support.

Here’s our most recent list of important channel-program changes you should know.

A Business-Transforming Partner Program

SolarWinds' Sudhakar Ramakrishna

SolarWinds’ Sudhakar Ramakrishna

“Our purpose at SolarWinds is to enrich the lives of the people we serve,” said Sudhakar Ramakrishna, president and CEO of SolarWinds. “For our customers, this means providing secure solutions that make the job of managing multicloud environments simple and cost-effective. And for our partners, it means creating greater opportunities for shared growth. We are building further on our monitoring leadership and are now evolving our business to deliver the best solutions in full-stack observability, service management and database monitoring. Our exciting portfolio and value proposition enable us – and our partners – to help accelerate our customers’ business transformation wherever they may in their cloud journey.”

Growth Strategy

Transform will be an important component of the company’s growth strategy. The program will provide a new model for partners to offer their clients SolarWinds technology solutions. This is through SaaS and cloud-connected, on-premises deployments. This comes on the heels of the launch of SolarWinds Hybrid Cloud Observability as a comprehensive, integrated solution designed to increase performance and reduce remediation time across on-premises and multicloud environments.

Hybrid Cloud Observability is the first solution on the new SolarWinds platform. It leverages the company’s Secure by Design principles, which helps organizations meet the challenges of hybrid IT. With this launch, SolarWinds is adding a new partner category to support MSP partners with an engagement mode for MSPs. MSPs can now offer SolarWinds Hybrid Cloud Observability to provide full-scale observability with flexible licensing and pricing models. Customers will receive a broader scope of flexibility and scale.

SolarWinds' Jeff McCullough

SolarWinds’ Jeff McCullough

“We’re so thankful for our amazing partners and are excited to celebrate our joint successes,” said Jeff McCullough, vice president of worldwide partner sales, SolarWinds. “Our partner relationships are critical as we move forward with a bold plan to grow our business through customer-centric technology innovations. Together with our partners, we share a vision to completely transform the market for IT management software.”

Transform is the first formal SolarWinds channel program. The company developed the program in close partnership with many of the more than 2,000 existing SolarWinds partners.

Want to contact the author directly about this story? Have ideas for a follow-up article? Email Allison Francis or connect with her on LinkedIn.

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About the Author(s)

Allison Francis

Allison Francis is a writer, public relations and marketing communications professional with experience working with clients in industries such as business technology, telecommunications, health care, education, the trade show and meetings industry, travel/tourism, hospitality, consumer packaged goods and food/beverage. She specializes in working with B2B technology companies involved in hyperconverged infrastructure, managed IT services, business process outsourcing, cloud management and customer experience technologies. Allison holds a bachelor’s degree in public relations and marketing from Drake University. An Iowa native, she resides in Denver, Colorado.

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