7 Channel People Making Waves This Week at HP, IBM, Microsoft, Rackspace, More

“When we started thinking about how we want to engage with AWS, we wanted to do it in a very collaborative way with our resellers.” Who said this?

Claudia Adrien

September 2, 2022

7 Slides

Channel people at HP, IBM, Microsoft, Rackspace and more are among the individuals making waves this week. Channel Futures’ Channel People Making Waves showcases those who have made an impact over the last seven days. (See our slideshow above.)

We start with the top story first. This one involved simplifying licensing agreements. Partners demanded changes and got them from this tech giant. Since this was our most-read story the week, we won’t mention which company it was. You probably already know. Regardless, the article is worth looking over and may inspire action among partners seeking change at other organizations.

It wouldn’t be a proper rollout of People Making Waves if there weren’t at least one acquisition to mention. Snowflake, known for its data platform, has acquired Applica, an AI-based text and document automation platform. We can’t cover every acquisition imaginable, but this one was notable because of the company’s recent earnings report.

Finally, the traditional telecom agent is going through an evolution of its model. At play is that fact that many agent owners launched their firms more than 20 years ago and are looking to retire. Senior news editor James Anderson delves into that and more in his interview with the CEO of IQ Wired.

And, if you didn’t catch our previous edition, you can find it here.

Want to contact the author directly about this story? Have ideas for a follow-up article? Email Claudia Adrien or connect with her on LinkedIn.


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About the Author(s)

Claudia Adrien

Claudia Adrien is a reporter for Channel Futures where she covers breaking news. Prior to Informa, she wrote about biosecurity and infectious disease for a national publication. She holds a degree in journalism from the University of Florida and resides in Tampa.

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