The new IBM spinoff company no longer goes by “NewCo.” Its official name is now Kyndryl.

Kyndryl, IBM’s managed infrastructure services business, will separate from its parent by the end of the year.

IBM announced the separation last October. Big Blue says the independent company will be a “leader in the management and modernization of IT infrastructure.”

Martin Schroeter is Kyndryl‘s CEO.

IBM’s Martin Schroeter

“Kyndryl evokes the spirit of true partnership and growth,” he said. “Customers around the world will come to know Kyndryl as a brand that runs the vital systems at the heart of progress, and an independent company with the best global talent in the industry.”

IBM also said Kyndyl’s headquarters will be in New York City. The decision underscores Kyndryl’s “commitment to the economic health of cities,” Schroeter said.

Diverse Group of Partners

As an independent company, Kyndryl will open alliances with a diverse group of leading technology partners. It will have a global base of 4,600 customers, including some of the world’s most complex technology environments.

Kyndryl says it will help customers build “strong, secure, resilient and adaptive” digital capabilities.

IBM said Kyndryl will have twice the scale of its nearest competitor in managed infrastructure services.

IBM NewCo’s Maria Winans

Maria Bartolome Winans is chief marketing officer of the IBM spinoff.

“Creating a name is just the start of our journey as a brand,” she said. “Our vision is to be the leading company that designs, runs and modernizes the critical technology infrastructure of the world’s most important businesses and institutions, ultimately powering human progress.”