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 Channel Futures

Business Models


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Point of View, perspective

eGroup: Partner Perspective from Ingram Micro Cloud Summit X

  • Written by Lynn Haber
  • March 21, 2019
eGroup was one of three U.S. partners to win the Depth Partner Award at Ingram Micro Cloud Summit X.

… on-premises solutions and everything in between, creating modern hybrid-cloud infrastructures. eGroup works with ISV co-sell solutions and connects them to their cloud counterparts,  selling them as a complete bundled solution.

For eGroup, it’s all about focus and depth. Webster talked about the depth of the relationship between eGroup and Ingram Micro.

“We challenge each other pretty heavily. Not everything works; there are frustrations and limitations, but we go back and forth, and we solve problems together,” he said. “It helps them, and it helps us.”

While many partners struggle with depth knowledge, eGroup has a lot of expertise across a variety of topics. Most partners struggle with some of that depth knowledge — other than the basic lift and shift.

“Our experience is in applications; the majority of our cloud team are programmers and we also have extensive experience in security in the data center — all of which allow us to take what is now a software-defined future, whether it’s networking or on-demand applications, just-in-time IT, all of those things with Microsoft Azure, and go beyond that lift-and-shift managed service,” Webster explained.

The sweet spot for eGroup customers is in the 1,500-2,500 employee range; however, the number of users in a client company isn’t the best metric by which to measure a customer. There are a lot of small companies doing a lot of big things. Webster told us that some of the company’s largest cloud customers have fewer than 100 employees consuming millions of dollars a year in cloud services.

Looking ahead, eGroup’s focus is to go faster and further.

“The idea here is that we’re intentionally paring down the solutions in our portfolio to focus and go deeper on very specific, repeatable and highly efficient outcomes that we can deliver to our clients. Over the next two to three years, we’re going to continue to narrow that focus to do what we want, to be known for in Azure as well as in a collection of smart software-based solutions that are in that ecosystem that will help us drive that success,” said Webster.

eGroup’s business predominantly has been in the Southeast with moves into the mid-Atlantic. The company plans to expand nationwide and grow the company fivefold through a variety of moves.

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Tags: MSPs VARs/SIs Business Models Cloud Data Centers Digital Transformation Leadership Specialty Practices Strategy Virtualization

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