Ataccama sees its partner channel as strategic to its current and future growth.

Edward Gately, Senior News Editor

June 22, 2022

3 Min Read
Funding
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Ataccama partners will benefit from the company receiving $150 million in growth capital from Bain Capital Tech Opportunities.

That’s according to Sona Smid, Ataccama’s director of partner success. The company provides a unified data management platform.

Ataccama will use the funds to strengthen its go-to-market engine, further invest in new product innovation and expand its global reach. These efforts will allow Ataccama to build on its significant growth and cement its position “at the forefront of the data management and governance sectors.”

Ataccama spun off from Adastra in 2007. Its platform, Ataccama One, unifies data governance, data catalog, data quality and master data management functions across hybrid and cloud environments. It allows organizations to maintaining data accuracy, control and governance.

Investing More in Ataccama Partners

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Ataccama’s Sona Smid

“In the last 18 months, Ataccama has significantly revamped and invested in its global partner program, including onboarding and upskilling a large number of technology partners, VARs and SIs,” Smid said. “With the recent growth investment from Bain Capital Tech Opportunities, we look forward to further growing the global partner network with new strategic partners and expanding our footprint with existing partner organizations. We will also be growing our partner success team, providing increased support to our partners, investing in more training, including on-demand training and enablement. The investment will also allow us to allocate more funds to joint lead generation and other strategic initiatives.”

In the first quarter of fiscal year 2022 (Q4 2021), Ataccama averaged welcoming a new customer every three days, significantly expanding its footprint in the banking, financial services, insurance, life sciences, health care and retail industries. The company also doubled its annual recurring revenue (ARR) in 2021.

“We see the Ataccama partner channel as strategic to current and future growth of our company,” Smid said. “A substantial percentage of our revenue is currently sourced through our partner channel. And going forward, we expect this percentage [to] increase further. Partners are also key to territorial expansion. In the future, we are looking closely at Latin America, expanding our footprint in the DACH region, Japan and the Middle East.”

Competitive Advantage

The investment will provide both Ataccama and its partners a competitive advantage, Smid said.

“We will be applying the investment primarily towards geographic expansion, product innovation and go-to-market functions, including the partner channel,” she said. “We will also work to tighten the integrations with data processing platforms, including Databricks, Snowflake, etc. The Ataccama One platform is well-loved by clients and industry analysts. And with this infusion of capital, we look forward to improving the partner experience with greater enablement, improved sandboxing environments, a new e-learning program, implementing a refreshed partner portal, partner marketing support, and generally offering greater capacity and increased resources to our partners.”

Dewey Awad is a managing director at Bain Capital Tech Opportunities.

“Businesses require better and more actionable data to remain competitive in today’s evolving marketplace,” he said. “And they understand this requires stronger collaboration between IT and business analysts. Ataccama’s cloud-friendly, best-in-class platform makes it simple for technical and non-technical roles to collaborate on data quality and governance. Demand for the platform has driven a significant increase in the company’s average deal size, fueling incredible momentum. We see a significant runway for further growth.”

Want to contact the author directly about this story? Have ideas for a follow-up article? Email Edward Gately or connect with him on LinkedIn.

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About the Author(s)

Edward Gately

Senior News Editor, Channel Futures

As news editor, Edward Gately covers cybersecurity, new channel programs and program changes, M&A and other IT channel trends. Prior to Informa, he spent 26 years as a newspaper journalist in Texas, Louisiana and Arizona.

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