Economic Uncertainty

CF: Is Veeam’s channel strategy geared toward helping partners deal with economic uncertainty?

LC: Economic uncertainty often lends itself to companies pausing on risky maneuvers, but this can also become a blockade to future development and success. Veeam’s channel strategy is opportunistic and attuned to the volatile circumstances of a looming recession and accelerated digital transformation. For companies doing well and looking to expand, exploring new markets and innovative possibilities is a way to keep building traction and setting itself up for success in the future – and Veeam is on the right path with its approach.

The channel is evolving fast. It’s important to know you can’t do it alone, so now more than ever it’s critical to spend time developing strategy around the channel ecosystem. I will be focusing on our strategic alliance partnerships and developing better-together solutions for our partners and customers. Another focus area is to spend time with our partners growing the enterprise market.