Cisco Live: CPaaS and CX
It’s use cases like these that Patel said enhances the customer experience. He said a Cisco study revealed that cost and customer experience were separated by only one-percentage point in terms of what makes them stick with a brand.
“Cisco’s partners can benefit from that growth can help their own customers essentially save money and improve loyalty,” Patel told Channel Futures.
The channel accounts for 90% of the Cisco CPaaS business.
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