“It’s all about finding that point of differentiation. That is going to create even bigger challenges. The rest of this stuff is because there’s so much noise in the marketplace — especially for commoditized services.
“How do we stand out? That’s very difficult. Outside of the quality of work, customer engagement or intimacy or whatever it is that you message around, there are a lot of people saying the same things. So I think it’s going to be even more challenging going forward.”
—Paul Caiazzo
Allison Francis is a writer, public relations and marketing communications professional with experience working with clients in industries such as business technology, telecommunications, health care, education, the trade show and meetings industry, travel/tourism, hospitality, consumer packaged goods and food/beverage. She specializes in working with B2B technology companies involved in hyperconverged infrastructure, managed IT services, business process outsourcing, cloud management and customer experience technologies. Allison holds a bachelor's degree in public relations and marketing from Drake University. An Iowa native, she resides in Denver, Colorado.
