Internal Changes at AWS Marketplace — What Partners Need to Know

Part of Borno’s role at AWS includes synchronizing efforts among divisions that work with the channel. What do we mean by that? Well, consider AWS Marketplace as a specific example. For the past decade, the AWS Marketplace organization has operated outside of the channel group. That has changed with Borno’s arrival — and be aware that this affects nothing for channel partners in terms of operations. It just means that Stephen Orban, head of Marketplace, and his team now reside in Borno’s division. This creates more cohesion and communication, Orban said.

“We continue to treat our channel partners as a super important customer,” he said. “Bringing our teams together [provides] a more coordinated focus.”