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Business hug/embrace

Partners Embracing the Program

  • Written by Craig Galbraith
  • November 28, 2022

“There are two areas that we tracked,” said Rozanovich. “Number one, how many partners are selling more than just one line of our business? We saw that go up. It was about 7% or 8%, quarter on quarter. Not drastic, but enough where there are people who are looking at it saying, I can see why ‘Better Together’ works. Suppose you can roll out a data analytics Edge Server, along with laptops, monitors and docking stations, and put premier services and support on top of that, all coming from one vendor. In that case, it gives the channel partner some consistency to say, ‘Hey, everything I’m going to provide you with is from one vendor.’ And it ensures that things are consistent and will be interoperable. It’s actually one of the benefits that I think Lenovo has in the market.”

 

 

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Craig Galbraith

Craig Galbraith is the editorial director for Channel Futures and Channel Partners, joining the team in 2008. Before that, he spent more than 11 years as an anchor, reporter and managing editor in television newsrooms in North Dakota and Washington state. Craig is a proud Husky, having graduated from the University of Washington. He makes his home in the Phoenix area.

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