The Channel Matters
Trolle reiterated the importance of the channel – regardless of the challenges it faces.
“The channel matters,” said Trolle. “There’s been a lot of talk over the last few years about the challenges facing the channel. Some have even predicted the demise of the channel. Would cloud marketplaces mean the channel is being bypassed? Could the channel adapt to new services selling as a service? Does the channel know how to play a role in subscription economy?
“Well, we’re here to say that the channel matters. There are still significant opportunities for all of us, but it does need specialisation. And we have to continue together to evolve to stay relevant.”
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