Specialization

Meriplex’s Neil Medwed: “Smart companies specialize. The more sophisticated the buyer, those larger companies, they expect MSPs to understand their industry. Whether it’s for larger or smaller companies, this specialization is important. You can’t be general in your approach – be specific as far as your target markets. You have to invest in specialization, you have to understand the acronyms and the pain points that the end users have on a daily, weekly, monthly basis. And then, you must bring in the right talent that understands where they live and operate every day, and how we as technology solution providers can help them reduce risk, and increase productivity. So again, smart companies specialize.”