Don’t Assume, Don’t Just Move On

Narine Galstian, CMO at SADA, a Google Cloud-only managed service provider:

Too many channel companies fail to meet customers where they are in their cloud journey. We shouldn’t assume what a customer needs without due diligence and thoughtful discovery, which allows us to uncover key challenges and cost savings opportunities.

Another missed opportunity for some channel companies is when they’re “one and done.” Don’t just complete the project at hand and move on. Approach every cloud opportunity with the long game in mind. Getting a customer to the cloud is the first step, but the magic really happens with the next workload and a broader transformation that can address all their business challenges.