BT Wholesale
Gavin Jones is director of wholesale channel at BT Wholesale. He points to how end-to-end digital experiences, such as self-serve tools, are now being championed in the channel to give partners more control of their account, offerings and acceleration.
Additionally, brand association is now a priority for many channel partners who are getting to grips with marketing communications and building their own identity.
“By utilising the relationship with the provider, partners can encourage trust and loyalty across customer bases, which is critical to the success of a business. With increased marketing resources, partners provide reassurance to existing and new customers, which can have a huge commercial impact,” Jones said.
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