What It Means

To sum up, Google Cloud is making some significant — and some more incremental — changes to its partner program for 2023. Ichhpurani said these efforts will result in “a new, world-class migration program, which will unify multiple migration-related motions into a single initiative.”

What that means is giving customers a clear path for moving to Google Cloud, which, at the same time, opens the way for partner life cycle compensation. Everyone, from Google Cloud to customers to partners, benefits. Customers often receive subsidies for migrations, which then power partner involvement, and Google Cloud increases its market share.

So, from there, Ichhpurani rounded out his Jan. 12 blog with this: “The opportunity for our partners to drive innovation and digital transformation will only grow this year.”

We would like to point out that, for partner-led companies, this is the case every year. But for 2023, Google Cloud partners will be able to take advantage of new capabilities and incentives to make that prediction come to life.

Channel Futures will continue to talk with Google Cloud’s ecosystem and channel leaders throughout the year to keep you updated.