Vendasta Buys MatchCraft to Expand Offerings to SMB Clients

Vendasta is buying MatchCraft, the software company, from Advance Local. MatchCraft specializes in search, display and social media advertising solutions. These are aimed at digital marketing agencies and resellers who serve SMBs at scale.

The acquisition brings MatchCraft’s technology – including its flagship AdVantage platform – together with Vendasta’s end-to-end platform. This will extend new offerings to each company’s customers. As a result, partners will be able to manage thousands of clients’ search engine marketing, display and social advertising campaigns. This is while using Vendasta’s platform tools built to market, sell, bill, fulfill and deliver critical solutions to SMB clients.

“MatchCraft and Vendasta have been longtime friends, and we’re fortunate to have them join the Vendasta team,” said Vendasta CEO Brendan King. “This partnership will bring MatchCraft’s enterprise-level technology to all our channel partners, allowing them to have a superior technology stack only large companies could previously afford. We know MatchCraft exceeds expectations because we hear it from many of their partners — who happen to be our partners, too.”

Founded in 1998, MatchCraft provides technology to partners headquartered in 22 countries. MatchCraft will continue serving its existing and future partners as it does today. The company expects valuable integration and connectivity opportunities in 2022.