Opportunities

Chsnnel Futures: Channel partners have proved invaluable to their customers for the past two years. What do you see as the biggest opportunities facing them in 2022?

Dell’s Rola Dagher: “Partners will keep on playing a key role in helping their customers drive their digital transformation. Many customers have made huge progress on this path driven by the pandemic and the need to stay competitive and productive. But now it is time to consolidate that based on a solid IT strategy and innovative IT solutions – from clients to IT infrastructures in the back end.

“Channel partners with their (vertical) expertise, experience and customer proximity are perfectly placed to help our joint customers. This opens up huge business growth opportunities.”