Unified Next-Gen Protection: An MSP Guide to Selling Cybersecurity as a System

adapt to the behaviors and actions of systems and users and provide much better protection from threats.

Synchronized

As previously mentioned, Sophos has pioneered a next-gen approach that utilizes a patented Synchronized Heartbeat technology to share network and endpoint data. Synchronized Security is a revolutionary concept in cybersecurity that allows Sophos products to respond automatically to incidents. With Sophos Central, MSPs gain the full benefits of a synchronized cybersecurity system and are able to find threats faster, reduce remediation times with active investigation and secure clients confidently by minimizing threat vectors.

Designed for MSPs

Sophos Central management console provides MSPs with the tools and functionality to secure clients while growing profitability. No other single security platform on the market today can offer the breadth of protection with full featured integrations, scalability and automation–all of which has been developed into this complete cybersecurity system designed for MSPs. To make implementation and usage even easier, Sophos Central integrates with multiple industry-leading RMM and PSA vendors to complement your workflow management and automation. These integrations plus the enhanced Sophos API allow MSPs to offer next-gen cybersecurity without a lot heavy lifting.

Try Sophos Central for yourself to see the advantages of using a truly unified next-gen cybersecurity system to protect your clients.

Selling CyberSecurity as a System

Many MSPs will include “AV” as a checkbox under the base agreement to offer “security.” However, traditional low-cost AV solutions no longer fill the security need of businesses. It’s a well-documented fact that most customers that suffer a breach have a difficult time recovering, or end up paying significant ransom to decrypt their files. When offering security, MSPs need to take a more holistic all-in approach, and offer CyberSecurity as a System, removing the basic security components from the base agreement and charging a premium agreement, whether standard or advanced, at a 50% or 100% premium above their existing base agreement. The cost justification is simple: To deliver a top-notch security offering, more sophisticated technicians are required, additional training and certification are prerequisites, and knowledge of deployment, configuration and management must be mastered.

1. 2019 Global State of Cybersecurity in Small and Medium-Sized Businesses, 2019

This guest blog is part of a Channel Futures sponsorship.