Protect Customers from Evolving Threats by Responding More Rapidly

Cyberattacks and other evolving threats continue to dominate the headlines. But many companies fail to allocate the resources necessary or don’t have the budget to fortify their infrastructure. As a result, companies that have not implemented a multi-layered security strategy become an attractive target to cybercriminals. Without a holistic security strategy in place, these companies are likely to experience significant financial, reputational and legal repercussions.

Protecting your customers’ IT infrastructure from evolving threats must be a top priority, for both their businesses and yours. To help your customers quickly obtain an optimal security posture to avoid serious repercussions, partners must be able to swiftly identify and recommend trusted technology solutions. To address this issue, we created our Solutions Product Inventory (SPI) Tool. This tool helps our partners quickly position new security solutions for their customers. As a global resource, it can be leveraged by partners to build solutions on the fly with their customers due to its ability to search by vendor, product, category, sub-category, MSP readiness and geographic region.

Here are three ways our SPI Tool can help your business protect customers from evolving threats by addressing their current security challenges with reliable security solutions:

1. Establish yourself as an expert: Earning your customer’s trust requires you to not only demonstrate and share your knowledge of the security landscape, but also to be honest with them about the inevitability of an attack. Understand and validate their concerns and show them how you can ably address them.
2. Build trust: Your customers rely on you to be their trusted advisor, guiding them to the best resources, solutions and products available to protect their business’ IT infrastructure. That trust requires that you show them you thoroughly understand the threat landscape. It means understanding their business goals and how their business might be impacted by an attack—and showing them how you can help them mount a defense.

Our Tech Data Security experts have thoroughly vetted our vendor portfolio to ensure our partners have access to the most trusted technology solutions available on the market. These technology solutions will help equip your customers with the tools they need to successfully combat sophisticated cyberattacks.

3. Become top of mind: While meeting with your customer, you will be able to use our SPI Tool to pull up a comprehensive library of common security issues, along with corresponding solutions and services available to them. This kind of tool:

• Helps you to educate your organization—and your customer—about security issues and available options that might work in their environment
• Cuts the time needed to package a solution for your customer, enabling faster deployment and increased revenue
• Allows you to quickly pinpoint opportunities, solutions and services to offer your customers

Schedule a demo today to see how our SPI Tool can help you propose new security solutions to solve your customer’s most critical security needs.

This guest blog is part of a Channel Futures sponsorship.