Why SADA Systems Divested Its Microsoft Cloud Business to Go All Google

Written by Jeffrey Schwartz
April 17, 2019

SADA CEO Tony Safoian explains his decision to cast aside Microsoft's cloud business to focus on Google.

… offering enterprise GCP services, including G Suite, Maps and enterprise search and customer growth. Among some of SADA’s large clients that have started adopting Google Cloud services are Colgate-Palmolive, Hunterdon Healthcare, Media News Group, Hackensack Meridian Health and Marriott. SADA has also expanded its public sector service offerings with customers, including the Chicago Department of Transformation and the State of Arizona.

Despite SADA’s decision, Safoian said Microsoft was supportive of the move.

“It’s great for our former Microsoft business to be untethered from our bigger Google focus,” he said.

SADA’s former Microsoft business gives Core BTS an expanded West Coast presence. Core BTS has 16 offices throughout the U.S. and provides design, implementation and managed services for more than 1,200 customers.

Ironically, during its heyday offering Microsoft-related managed cloud services, Safoian believes it was SADA’s early experience offering Google Apps that helped it succeed with managed Office 365 services and its predecessor, BPOS.

“That’s actually what made our Microsoft business successful in the cloud with Microsoft,” he said. “We understood the business model and we were all in.”