Memo to MSPs: Don't Be A Dung Beetle

NetEnrich Senior VP and GM Justin Crotty says MSPs that build their own NOC (network operation center) services are behaving like dung beetles, feeding off messy customer problems when MSP time would be better spent focusing on strategic business activities. Predictably, Crotty is making his case for MSPs to outsource their NOCs to a third-party provider. Here's why.

First, a little background. Of course, Crotty has a vested interest in the pitch, since NetEnrich offers NOC services to MSPs. But during the N-able Partner Summit in Scottsdale, Ariz., today, Crotty described where MSPs should differentiate on their own, and where they should partner to provide basic services.

To paint the picture, Crotty divided the MSP market into two segments:

  1. Critical, routine maintenance activities that must be done flawlessly. Examples include server management, performance management, router management and other base infrastructure. Crotty says MSPs need to offer those services, but right now many MSPs are spending too much time and money developing basic NOC services that don't allow you to differentiate.
  2. Strategic activities involving business applications, CRM, ERP, Websites, e-commerce and other areas where MSPs can differentiate. "This is where you should deploy your resources," Crotty asserted
Driving home his point, Crotty said NetEnrich is "the dung beetle of the IT industry" -- providing basic, unglamorous monitoring, management and maintenance services that MSPs can white-label as their own. The NetEnrich NOC services can integrate with MSP dashboards and PSA systems like ConnectWise and Autotask, Crotty added.

Polishing His Pitch

Crotty, as you may recall, left the Ingram Micro Seismic business in mid-2010 to join NetEnrich in August 2010. In recent weeks, Crotty has hit the road to share NetEnrich's story -- attending the Ingram Micro VentureTech Network (VTN) conference a few weeks ago and taking the stage today at the N-able Partner Summit, which attracted more than 300 MSPs and industry leaders.

Most of Crotty's presentation today focused on NOC services. But in a recent MSPmentor FastChat Video, Crotty offered some deeper details about the NetEnrich business strategy:

MSPmentor's live coverage from N-able Partner Conference continues throughout the day.

Sign up for MSPmentor’s Weekly EnewsletterWebcasts and Resource Center. And follow us via RSS,; and Twitter. Plus, check out more MSP voices at

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.