Building Your Brand for Growth
Date: Thursday, October 17, 2019
TIme: 2 PM ET / 11 AM PT
Duration: One Hour
Today, more than ever before, your brand matters. Customers, future employees, influencers and prospects all engage with your brand in powerful new ways that impact your business at every stage of their experience. During this fast paced session, channel go-to-market and branding expert Janet Schijns will share: how to position your firm and yourself for success in a digital normal world, how to activate your brand, and how to increase your connections in an increasingly complex market. Come learn how to take charge of your brand and reap the rewards.
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Janet Schijns, CEO, JS Group
Janet Schijns is CEO of JS Group and a former Fortune 500 C-suite executive. She was named Channel Influencer of the year in March 2019 beating out a slate of nominees from the top tech firms in the world. She most recently was EVP and CMSO at Office Depot, where she led a major transformation to drive traction in IT services, generating recurring revenue from higher margin solutions. Prior to that, she was the Chief Channel Executive, Chief Marketing Technologist and ran business products for Verizon Business. Additionally, Janet ran the channel organization for Motorola Enterprise and Government and is a noted and admired expert in the industry regularly appearing on the main stage at a variety of events.