Rethinking Cloud Communications: How Changing Your Approach Can Change Your Bottom Line

It’s no secret that the pandemic has accelerated cloud adoption in the communications and collaboration space. But the combination of the two has also changed the way customers think about their communications strategy, opening new doors for channel partners to play a bigger role in today’s cloud customer life cycle.

Join industry analyst Blair Pleasant, Mitel CMO Dave Silke and BSB Communications COO Peter Johnson as they dig into the changing role of the channel in today’s market and explore what partners need to consider to differentiate themselves in a subscription-based world. You’ll learn about:

• Key trends in the communications market that will impact your business this year.
• Hidden cloud opportunities and how to identify them with your customers.
• The unexpected ways you can grow your cloud business without changing your business model.

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Speakers:

Dave Silke, Chief Marketing Officer, Mitel
Dave Silke leads the strategy and execution of Mitel’s global marketing, brand, partner enablement, and digital demand functions. With more than 25 years of technology industry experience leading international teams across the communications, networking and cybersecurity segments, Dave is passionate about balancing the art and science of marketing through a partner-first, digital-first approach. Dave is on Twitter as @davesilke.

Blair Pleasant, President & Principal Analyst, COMMfusion
Blair Pleasant is President & Principal Analyst of COMMfusion LLC and a co-founder of BCStrategies. With over 20 years of experience as an industry analyst, she understands the market dynamics and challenges of the technology market. She is a frequent speaker at industry conferences and events, helping to educate customers, solution providers, channel partners, investors, and others about the evolving Unified Communications and Collaboration and contact center markets. Blair’s blogs and articles can be found on www.bcstrategies.com and nojitter.com.

Peter Johnson, Chief Operating Officer, BSB Communications
Originally from Buffalo, New York, Peter moved to Michigan after obtaining his MBA from Syracuse University and for the past 30 years has served in various leadership roles in privately held companies within the publishing, security and technology industries. As Chief Operating Officer of BSB Communications, Peter has negotiated four acquisitions in the past six years that have contributed to BSB’s recent attainment of Platinum partner status with Mitel. As an Exclusive Mitel Partner, BSB has installed more than 3,000 Mitel systems over the past 37 years. Based in Sterling Heights, Michigan, BSB has grown to 45 team members and has offices throughout the State of Michigan and in Northern Ohio. Their client base ranges from small, local businesses with a handful of employees to multi-national corporations with dozens of locations and 2,000+ users. Find Peter and the BSB team on Twitter at @gobsb.