Lights, Camera, Action: The 5-Second Outcome-Based Sales Pitch
|Date||Available On Demand|
|Featured Speakers||Juan Fernandez|
We blinked, and it’s 2020. It’s a new world where selling on features and benefits is dead, and today’s prospects want to hear about business outcomes. But what’s the difference between features, benefits and outcomes, anyway, and how do you explain them clearly to an end user?
In this webinar, Juan Fernandez of ImageNet Consulting walks session attendees step-by-step through how to position a sales pitch to focus on what the customer wants through outcome delivery using familiar features and benefits to support the selling motion. He shares quick tips for effective outcome-based messaging, keys to unlocking the customer “yes” and an action plan (available for download) your sales machine can put in place tomorrow to take your pitch into 2020.
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Juan Fernandez has been invested in improving business outcomes via technology his whole career. He has been working in and developing the IT industry for over 26 years. With a technology, security and compliance vision for small business, Government, Education, healthcare and financial industries. Juan is one of select few to write the CompTIA A+, Network +, Security + Tests. Juan also sits on the CompTIA Subject Matter Expert Technical Advisory board. His entire career has been dedicated to improving service delivery through embracing effective and efficient use of technology. He has created effective business models for delivering IT based services such as DaaS, SaaS, DRaaS, HaaS, XaaS and promoting online development opportunities to increase individual self-service capabilities and leading strategic initiatives to effectively transform technology to be simple, flexible, adaptable and responsive to the customer needs.