Knowing Your Value: How to Price Your Security Solutions
|Date||Available On Demand|
Date: Thursday, November 29, 2018
Time: 02:00 PM Eastern Standard Time
Duration: 1 hour
When it comes to IT decision making, the moment of truth can often be determined by a single factor: price. Particularly in the realm of cybersecurity, if service offerings are priced too high, too low, or are just plain confusing, you could lose a customer. So, how do you properly price a security offering for your particular market and business model?
Join this interactive webcast, in which industry expert and former MSP owner Nick Cavalancia of Techvangelism and George Anderson, Product Marketing Director at Webroot, will discuss:
- The “Goldilocks” principle of cybersecurity pricing
- Other factors that influence pricing choices
- Building a pricing model that’s a win-win for everyone
If you have already registered, click here to access
Nick Cavalancia, CEO, Techvangelism
Nick Cavalancia has over 25 years of enterprise IT experience, is an accomplished consultant, speaker, trainer, writer, and columnist, and has achieved industry certifications including MCSE, MCT, Master CNE and Master CNI. He has authored, co-authored and contributed to nearly two dozen books on Microsoft technologies. Nick regularly speaks, writes and blogs for some of the most recognized tech companies today on a variety of topics. Follow Nick on Twitter @nickcavalancia or @Techvangelism.
George Anderson, Product Marketing Director, Webroot
George has spent almost 20 years in the IT Security industry. His past roles have included business development (sales), strategic alliances, and marketing roles at Computacenter a leading independent provider of IT infrastructure services where he helped set up their IT Security business unit. And then in product marketing at Clearswift a UK security vendor offering email, web and data content governance security solutions.
For the past 8 years George has been at Webroot as their business division Product Marketing Director covering Webroot’s Endpoint, Mobile, DNS Protection, Network Behavioral Analytics and Security Awareness Training solutions