Equipping the Hybrid Workforce: What It Takes to Execute

Channel Futures presents “Today’s Hybrid Workforce: What It Takes to Execute,” a live and recorded online event where channel attendees will hear from a panel of experts about how to strategically market, sell and support a video-first collaboration experience designed for today’s hybrid workforces. This special event is sponsored by Logitech.

Attendee takeaways:

• Communication and marketing strategies for driving new business from the hybrid workforce
• Strengthening collaboration across all customer functions through video-first collaboration technologies
• Integration, productivity and security considerations of a hybrid workforce

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Moderator:

Arthur Germain

Arthur Germain
Principal & Chief Brandteller of Brandtelling

Arthur Germain is principal and chief brandteller of Brandtelling, a brand storytelling agency he founded in 2005. Prior to founding the agency, Germain served in marketing, public relations and editorial roles where he learned a lot about how businesses struggle to define who they are, what they do and how they serve their customers. Germain was head of global communications at Symbol Technologies during a brand refresh, a senior director at global public relations agency Neale-May & Partners + GlobalFluency during the dot com bubble, and he held senior editorial positions at trade and newsstand publications including VAR Business, Home Office Computing, Small Business Computing, Windows Magazine, Communications Week and others. Germain graduated from the State University of New York at Fredonia with a bachelor’s degree in communications (which he says is an awfully appropriate degree).

Panelists:

James Rocker
Founder & CEO
Nerds That Care

James Rocker is founder and CEO of Nerds That Care, a rapidly growing MSP based on Long Island.  An entrepreneur with a passion for network security and everything technology, he has more than 20 years’ experience in the IT industry. A graduate pf the University of North Carolina at Greensboro, he has earned certifications from Microsoft and Cisco. He founded Nerds That Care in 2005 after spending seven years in a variety of systems/security engineer positions.

Lucas Salvage
Co-Founder & CRO
Kairos Data Communications

Lucas Salvage is co-founder and CRO of Kairos Data Communications. He previously spent more than 15 years building one of the nation’s largest communications and cloud agencies, OnCall Telecom. As senior vice president, he provided leadership in sales, operations and client success. He designed voice and data solutions for some of the country’s largest companies, spanning all verticals. He is a member of the Channel Futures Technology Advisor Advisory Board.

Vennard Wright
Founder & President
Wave Welcome

As founder and president of Wave Welcome, Vennard Wright is responsible for providing management for business development and client services to the company’s operations by ensuring that service delivery is in full alignment with both short- and long-term goals and objectives.  Prior to founding Wave Welcome, Wright served in a number of senior leadership roles including as CIO and vice president of operations for Iron Bow Technologies, CIO for the Washington Suburban Sanitary Commission, CIO for Prince George County government and director of technology for Hillary Clinton’s senate and presidential campaigns. During his two decades of IT management experience, Wright has spent an equal amount of time mentoring students.

Sponsor: 

Crystal Ferreira
Channel Chief & Global Head of B2B Channel & Alliances, Logitech

Crystal Ferreira is Channel Chief & Global Head of B2B Channel and Alliances for Logitech. She is responsible for establishing Logitech’s B2B Channel strategy and developing and maintaining partnerships with distributors, system integrators, value-added resellers and ecosystem alliances that collectively provide unified communications, digital transformation and personal workspace solutions to business and institutional customers.
Crystal is also currently serving as Logitech’s interim Head of Global B2B Sales where, in partnership with the global sales leaders, she is responsible for the company’s B2B commercial planning, strategy and execution.