VMware on AWS: A Fit for Your Customers?
Many people may not realize that VMware has been a pioneer and leading innovator of “software-defined” technology for almost two decades. It is best known as a market leader in virtualization technology – the basis of software-defined servers, storage and networking – that has been the key enabler of enterprise-class private cloud infrastructure globally.
It’s estimated that more than 500,000 companies are using its software today and it controls more than 75% market share of the server virtualization market. IDC ranked VMware the No. 1 leader globally in cloud systems management software, holding 21.7% market share, with the No. 2 company at only 14%, and ranked it a global leader (18.6% market share in 2017) in enabling faster business outcomes with infrastructure automation.
Today, VMware is increasingly investing in technologies to enable faster enterprise digital transformations with software-defined data centers (SDDC), multicloud networking with HCX, hyperconverged infrastructures, SD-WAN, containers, blockchain, IoT and the rapid adoption and deployment of multicloud architecture.
So, what does all this mean to channel professionals? There’s a very high probability that the majority of your midmarket and enterprise customers are using traditional virtualization technologies today. This presents a major opportunity for trusted advisers to add value for their clients as their world of enterprise IT focus pivots away from traditional workload management increasingly toward leveraging cloud technologies. These customers are looking for expert insight and guidance on how best to leverage public cloud and multicloud architectures, how to automate their infrastructure with code, make lower TCO investments with faster ROI and time-to-market, all while improving security, performance, resilience and infrastructure agility.
Chances are strong that your customers want to put more workloads in the cloud today but they are held back by barriers to cloud adoption such as legacy hardware and software costs, operational complexity and a lack of skilled cloud expertise on staff.
VMware’s research indicates that 15% of global IT workloads are located in the public cloud today, and by 2030 an estimated 50% of all workloads will run in the cloud.
Enter VMware Cloud on AWS. To bridge the gap between on-premise and cloud-based services, many enterprise clients want to find a hybrid approach that plugs into their existing on-premises infrastructure without costly re-architecture efforts and the time-consuming retraining of engineering staff. Today, customers can leverage their investments in engineering skills and VMware technology capabilities they’ve successfully used in their own data centers for many years by migrating existing on-premises VMware workloads to AWS using VMware Cloud (VMC) on AWS.
VMware is even rewarding companies that have invested in VMware infrastructure on-premises by working through certified AWS and VMC partners for assistance in this migration. Rough back-of-the-napkin math shows that customers can save approximately 25% by moving to VMC on AWS.
Just a few high-level use-cases you can bring to your customers are opportunities to …