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 Channel Futures

Virtualization


Pano Logic Focuses on Customer Needs for Channel Sales

  • Written by Dave Courbanou 1
  • March 15, 2012

Pano Logic loves its customers and loves its partners, so how can it turn that love into a giant cornucopia of channel adoration? It’s simple, now that Pano Logic has created a VP of Customer Success position. I’ll explain …

Pano Logic has created its own Customer Success Group, which will focus squarely on helping “IT managers understand, select and optimize the underlying architecture [for the] Pano Logic solution.” According to Pano Logic, virtualization adoption continues to climb, but all the benefits of zero client solutions (such as Pano Logic’s) may require “some guidance to get started.”

The new VP will be existing Pano Logic brass Mike Fodor, who was VP of Product Management. Now sitting in the “customer success” hot seat, Fodor will be tasked with making VDI both understandable and tangible to newcomers. According to the press release announcing the position, Pano Logic has seen considerable interest in the product from the SMB IT workplace, but oftentimes these individuals are used to a world of physical computers and endpoint connections. This is the exact situation where Pano Logic’s customer success group can step in and give everyone a crash course on the benefits of VDI zero-client technology.

And the channel? Not to fear. “The new group will engage with Pano Logic’s network of valued resellers throughout the process.” Essentially, Pano Logic has stepped up and stepped in to help its partners sell. Oftentimes comprehension begets better sales, especially when comprehension of the device illuminates how it can best solve a customer’s problem. We’ll keep tabs on Pano Logic’s success with its customer success group, especially amid its recent success of more than 100,000 zero clients in production.

 

Tags: Agents Cloud Service Providers MSPs VARs/SIs Strategy Virtualization

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