https://www.channelfutures.com/wp-content/themes/channelfutures_child/assets/images/logo/footer-new-logo.png
  • Home
  • Technologies
    • Back
    • Analytics
    • Artificial Intelligence
    • Cloud
    • Data Centers
    • Desktop
    • IoT
    • Mobility
    • Networking
    • Open Source
    • RMM/PSA
    • Security
    • Virtualization
    • Voice/Connectivity
  • Strategy
    • Back
    • Best Practices
    • Business Models
    • Channel 101
    • Channel Programs
    • Channel Research
    • Digital Transformation
    • Diversity & Inclusion
    • Leadership
    • Mergers and Acquisitions
    • Sales & Marketing
    • Specialty Practices
  • MSSP Insider
    • Back
    • Business of Security
    • Cloud and Edge
    • Endpoint
    • Network
    • People and Careers
    • Training and Policies
  • MSP 501
    • Back
    • 2020 MSP 501 Rankings
    • 2020 Hot 101 Rankings
    • 2020 MSP 501 Report
  • Intelligence
    • Back
    • Our Sponsors
    • From the Industry
    • Content Resources
    • COVID-19 Partner Help
    • Galleries
    • Podcasts
    • Reports
    • Videos
    • Webinars
    • White Papers
  • EMEA
  • Awards
    • Back
    • Excellence in Digital Services
    • 2020 MSP 501
    • Top Gun 51
  • Events
    • Back
    • CP Conference & Expo
    • Channel Partners Evolution
    • Channel Evolution Europe
    • Channel Partners Event Coverage
    • Webinars
  • Channel Mentor
    • Back
    • Channel Market Intelligence
    • Channel Educational Series
Channel Futures
  • NEWSLETTER
  • Home
  • Technologies
    • Back
    • Analytics
    • Artificial Intelligence
    • Cloud
    • Data Centers
    • Desktop
    • IoT
    • Mobility
    • Networking
    • Open Source
    • RMM/PSA
    • Security
    • Virtualization
    • Voice/Connectivity
  • Strategy
    • Back
    • Best Practices
    • Business Models
    • Channel 101
    • Channel Programs
    • Channel Research
    • Digital Transformation
    • Diversity & Inclusion
    • Leadership
    • Mergers and Acquisitions
    • Sales & Marketing
    • Specialty Practices
  • MSSP Insider
    • Back
    • Business of Security
    • Cloud and Edge
    • Endpoint
    • Network
    • People and Careers
    • Training and Policies
  • MSP 501
    • Back
    • 2020 MSP 501 Rankings
    • 2020 Hot 101 Rankings
    • 2020 MSP 501 Report
  • Intelligence
    • Back
    • Our Sponsors
    • From the Industry
    • Content Resources
    • COVID-19 Partner Help
    • Galleries
    • Podcasts
    • Reports
    • Videos
    • Webinars
    • White Papers
  • EMEA
  • Awards
    • Back
    • Excellence in Digital Services
    • 2020 MSP 501
    • Top Gun 51
  • Events
    • Back
    • CP Conference & Expo
    • Channel Partners Evolution
    • Channel Evolution Europe
    • Channel Partners Event Coverage
    • Webinars
  • Channel Mentor
    • Back
    • Channel Market Intelligence
    • Channel Educational Series
    • Newsletter
  • REGISTER
  • MSPs
  • VARs / SIs
  • Digital Service Providers
  • Cloud Service Providers
  • CHANNEL PARTNERS ONLINE
 Channel Futures

Virtualization


iPhone OS Version 4 Announced; iAd And iPad Sales

  • Written by Dave Courbanou 1
  • April 9, 2010
Ah, the fun stuff. The iPhone, the iPad, Apple in general. It's hard to ignore the fanatical adoration or abhorrence  to that particular Cupertino company. But nevertheless, iPhone OS 4 has been announced, and there's a few good reason to be excited, even for VARs and MSPs.

Ah, the fun stuff. The iPhone, the iPad, Apple in general. It’s hard to ignore the fanatical adoration or abhorrence  to that particular Cupertino company. But nevertheless, iPhone OS 4 has been announced, and there’s a few good reason to be excited, even for VARs and MSPs. Steve Jobs gave the presentation yesterday, and there’s 7 tricks up his sleeve…

The iPhone OS 4 announcement was live-blogged by quite a few sources, but this particular blogger stuck with the Engadget feed. The whole thing lasted a bit longer than an hour and a half and was pretty straight forward. Jobs laid out 7 “tentpoles” as he called them. Essentially, the 7 pillars that hold up this new version. Some of them are awesome, some of them are not. Here’s the full list:

  1. Multi-tasking
  2. Folders
  3. Enhanced Mail
  4. iBooks
  5. Enterprise
  6. Game Center
  7. iAd

Bonus features? Jobs displayed a swath of new ‘user features’ that developers can sink their teeth into for new apps. Bluetooth keyboards are now able to be used on iPhones, along with 5X digital camera zoom, and finally, changing your background.

Now, we could get really technical about those 7 big features, but let me give you the super-quick run down.

Multitasking is finally here. Jobs says “Now we weren’t the first to this party, but we’re gonna be the best. Just like cut and paste.” Indeed, Apple has a history of releasing features ‘when they’re ready’ and they’ve done it here. Multitasking works like everyone pretty much was hoping it would — you leave an App like a GPS or Pandora, and they both run at the same time. Pandora plays your music, the GPS app keeps you from getting lost. Same idea applies to any app, but most notably VoIP stuff. Now you can be on a Skype call and check your e-mail too. And how do you implement it? You just double click the home button and a small ‘dock’ of running apps pop up. Swipe to your running app, tap, and go. It’s really easy. But Jobs stressed that they took a while to do this because they wanted to do it without sacrificing performance or battery life. No details on the magic behind the scenes, but it here, finally.

Folders, as you’d might imagine, is pretty self explanatory. When you move your iPhone icons around — when they get ‘wiggly — you can now ‘stack’ icons on top of each other, and bam! Instant folder. Name the folder what you want, or simply let the iPhone figure it out, based on the types of apps you drop together (e.g. Games). I like organization. This makes me happy. Nothing is more distracting than a home screen messy with apps.

Enhanced Mail is here, and it’s essentially what we’ve been waiting for, at least, those of us with more than one e-mail account. Now you can aggregate all your e-mail accounts into one inbox, and support multiple exchange accounts. Plus, there’s threaded messages, and better attachment support. Huzzah!

The live blogger at Engadget nearly scoffed at the annoucment of iBooks for the iPhone. It was nearly a given, but hardly a ‘pole’ holding up any kind of iPhone OS 4 ‘tent.’ But readers rejoice. Your iPad and iPhone can now read books together, sync books, and the whole shebang.

Enterprise features have been enhanced, and that’s a good thing for everyone who reads this blog and is a fan of the iPhone. Apple has really seen the Enterprise potential in their phone, and though it’s taken them a while, they’ve amped up support for enterprise level features. There’s support for Exchange Server 2010, multiple exchange accounts, better VPN manageability, along with wireless app distribution and, of course, “Better data protection.” (Be sure to check out Matt Weinberger’s article with a more in-depth dive into the Enterprise capabilities for iPhone OS 4).

The Game Center. It is — you guessed it — a center for games, but really more of a leaderboard. Apple is flexing their new-found gaming muscle, and they did so by boasting the iPhone has 50K games, while the Nintendo DS and PSP merely have 2-4K games. That 50K is an awfully inflated figure. Anyone with half a brain knows that just because there’s 100 developers with solitaire apps, doesn’t mean there are truly 50K distinct ‘games’ in the App Store. Tisk tisk. But, none the less, make no mistake; Jobs is after causal / handheld gaming market with this comparison. But I digress — the Game Center is the ‘Facebook’ of mobile gaming, letting you compare and contrast trophies, achievements and high scores with other iPhone toting friends. Could be fun, and shows Apple is serious about games.

iAd is perhaps the most different and intriguing tentpole of them all. Jobs noted that he was unhappy with the state of ads in apps. With iAd, Apple is looking to help the developer do the advertising, but wants a cut. Only 40%. Never the less, Apple is going to give you something for taking that percentage. The iAd is designed to be an interactive app-ad of sorts. Jobs showed off a “Toy Story 3” ad, that unfolds into an app with a few teaser videos, pictures and a quick mini-game. There’s no need to click on an app and have Safari load — everything is self contained. And this is the future of advertising, according to Jobs anyway. It’s quite a good idea, and something that might change the way annoying ads in free apps become fun distractions.

And when do all these goodies finally get here? Summer for the iPhones, and sorry, only the most recent iPhones get the multi-tasking goodies. That means iPhone 3Gs and iPod Touch 3rd Generation. Other iPhones will get the folders and enhanced features, but the good stuff is for the new stuff, and understandably so. The iPhone hardware has continually been upgraded and presumably a fast CPU would be needed for such a thing.

And what about the iPad? Well, you’ll have to wait ’till the Fall. In the meantime, Jobs told the audience that officially, from Thursday, April 8th, 450,000 iPads have been sold. It’s actually a bit low by most estimates, but it’s still a good amount.

So there you have it. Does the iPhone sound like a more complete package now? Besides, it’s only 3 years old…

Sign up for The VAR Guy’s Newsletter; Webcasts and Resource Center; and via RSS; Facebook; Identi.ca; Twitter and VARtweet.

Tags: Cloud Service Providers Digital Service Providers MSPs VARs/SIs Mobility Virtualization

Related


  • Hybrid clouds
    IBM, Oracle, Dell, VMware Put Hybrid Cloud Center Stage
    We highlight platforms and initiatives each company has so far unveiled in February.
  • Black History Month
    Black History Month: Celebrating Tech Pioneers
    From the 19th century to present day, their accomplishments are remarkable.
  • 2021 Channel Influencer Awards
    Spoiler alert: COVID-19 is not the Channel Influencer of the Year.
  • VDI
    TA Associates to Acquire Virtual Desktop OS Provider IGEL
    Microsoft and HP veteran Bill Veghte will become IGEL’s executive chairman.

Leave a comment Cancel reply

-or-

Log in with your Channel Futures account

Alternatively, post a comment by completing the form below:

Your email address will not be published. Required fields are marked *

Related Content

  • Florida Water Supply Hack Chilling Reminder of Infrastructure Vulnerability
  • 4 Challenges Solved Through Automation
  • IBM’s Hybrid Cloud Build Team Helps Partners ‘Like Never Before’
  • Dell Partners Get New 2021 Program, More Access to VMware

Galleries

View all

Channel Partners Virtual 2021 Is the Hottest Ticket in Town

February 26, 2021

Industry Perspectives

View all

The “Roaring 20s” Are Coming

February 25, 2021

Three Ways MSPs Can Improve Supply Chain Security

February 24, 2021

SASE: The Key to Mitigating Business Transformation Risk

February 22, 2021

Webinars

View all

A Partner’s Perspective on Channel Success in 2021

March 17, 2021

XDR and Why it Matters to MSPs

March 24, 2021

Top Security Trends Impacting Technology Security Providers In 2021

March 25, 2021

White Papers

View all

Ready To Add Cutting Edge IoT Solutions To Your Portfolio?

  • 1
February 25, 2021

What Is The Value Of Distribution For The Internet Of Things?

February 25, 2021

The Internet of Things (IoT): Where do You Begin?

  • 1
February 25, 2021

Upcoming Events

View all

Channel Partners Virtual

March 2, 2021 - March 4, 2021

Channel Partners Conference & Expo

November 1, 2021 - November 4, 2021

Videos and Fastchats

View all

FASTCHAT: How SOAR Eliminates Security Challenges and Elevates Service Provider Revenues

January 6, 2021

Happy Holidays from Channel Partners & Channel Futures!

December 21, 2020

FASTCHAT: How Old, Unpatched Technologies Are Creating New Security Threats for MSPs and Their Customers

December 3, 2020

Twitter

ChannelFutures

Amazon WorkSpaces @awscloud DaaS client will be available on @IGEL_Technology virtual endpoint client OS.… twitter.com/i/web/status/1…

February 26, 2021
ChannelFutures

.@VMware cutting more workers in California as part of ongoing #workforcerebalancing. #layoffs… twitter.com/i/web/status/1…

February 26, 2021
ChannelFutures

#CPVirtual is March 2-4. It’s the hottest ticket in town — any town, since it’s 100% online — so make sure you have… twitter.com/i/web/status/1…

February 26, 2021
ChannelFutures

.@datto, @ThreatLocker partner to streamline #MSP secure business operations. dlvr.it/RtYvJK https://t.co/nKGnwbblNO

February 26, 2021
ChannelFutures

Infographic: Why Partner with Sierra Wireless and GetWireless? dlvr.it/RtYh1m https://t.co/KcBFzXIx7l

February 26, 2021
ChannelFutures

Infographic: The Sierra Wireless Essential Series dlvr.it/RtYgxv https://t.co/CatxbRHzXr

February 26, 2021
ChannelFutures

#Threatprotection is no small matter for #MSSPs. Find out what vendors say you have to do this year to protect your… twitter.com/i/web/status/1…

February 26, 2021
ChannelFutures

Cloud strategies and cybersecurity are key, and #COVID19 will have more impact than #Brexit on U.K. channel, says… twitter.com/i/web/status/1…

February 26, 2021

MSSP Insider

Newsletters and Updates

Sign up for The Channel Report, Channel Futures Update, MSP 501 Newsletter and more.

Live Channel Events

Get the latest information on the next industry-leading Channel Partners event.

Channel Partners Online

Want more? Find more channel news and analysis on our sister site, Channel Partners.

Media Kit And Advertising

Want to reach our audience? Access our media kit

DISCOVER MORE FROM INFORMA TECH

  • Channel Partners Online
  • Channel Partners Events
  • MSP 501
  • MSSP Insider
  • IoT World Today
  • Webhostingtalk

WORKING WITH US

  • Contact
  • About us
  • Advertise
  • Newsletter

FOLLOW Channel Futures ON SOCIAL

  • Privacy
  • CCPA: “Do Not Sell My Data”
  • Cookie Policy
  • Terms
Copyright © 2021 Informa PLC. Informa PLC is registered in England and Wales with company number 8860726 whose registered and Head office is 5 Howick Place, London, SW1P 1WG.
This website uses cookies, including third party ones, to allow for analysis of how people use our website in order to improve your experience and our services. By continuing to use our website, you agree to the use of such cookies. Click here for more information on our Cookie Policy and Privacy Policy.
X