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Videos


Take Sales Conversations to the Next Level: Get Cloud Revenue from the C-Suite

  • Written by Craig Galbraith
  • September 23, 2020
Rackspace's Paul Croteau helps you elevate your sales conversations to the C-suite.
It’s critical for tech service providers to take sales conversations beyond the IT manager and to upper management. That’s especially true in this remote-work world. It requires partners to understand and address businesses’ long-term strategies. As a result, they can build on basic products and services to create valuable revenue-driving stacks powered by as-a-service offerings. That being said, it is one thing to know you have to “speak...

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