If you're new to the channel, you're probably scratching your head thinking, "What is this 'channel' that I got myself into?'"

Craig Galbraith, Editorial Director

May 16, 2018

If you’re new to the channel, you’re probably scratching your head thinking, “What is this ‘channel’ that I got myself into?'”

What better place to learn about it than the Channel Partners Conference Expo in Las Vegas?

Maggie Miller, content marketing director for Channel Futures, strolled the aisles of the expo hall, and caught up with everyone from channel executives to analysts to get their take on the importance of the indirect sales channel.

Call it “Channel 101.”

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About the Author(s)

Craig Galbraith

Craig Galbraith

Editorial Director, Channel Futures

Craig Galbraith is the editorial director for Channel Futures, joining the team in 2008. Before that, he spent more than 11 years as an anchor, reporter and managing editor in television newsrooms in North Dakota and Washington state. Craig is a proud Husky, having graduated from the University of Washington. He makes his home in the Phoenix area.

See more from Craig Galbraith
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