Zift Solutions, which provides enterprise channel management, on Wednesday unveiled a new strategic partner program, Zift Zone, which connects its customers to its growing ecosystem of agencies, technology vendors and service providers.

Current and new Zift customers will be able to choose from a menu of agency, technology and service providers, such as AchieveUnite, Bombora and Televerde, to enhance their channel programs and operations. The program is built on and supported by ZiftOne, the all-in-one platform that connects and simplifies channel sales, marketing and operations.

Laz Gonzalez, Zift’s chief strategy officer, tells Channel Partners that Zift’s vision of enterprise channel management is “taking hold across the channel.”

Zift’s Laz Gonzalez

“Organizations were reaching out to us to support the recent launch of ZiftOne and offer their insight, solutions and expertise to our growing customer base, which includes channel leaders and emerging channel programs,” he said. “The excitement about ZiftOne and alignment with Zift’s vision of one platform to manage channel marketing, sales and operations spurred interest across the channel community. We’re responding to that excitement and giving like-minded organizations the opportunity to share their tools and skill sets with today’s channel leaders.”

Zift agency partners specialize in creating content, campaigns, and educational courses optimized for ZiftOne and designed to engage channel partners. They provide dedicated outreach, partner on-boarding and training services — and can run campaigns for partners from start to finish.

Technology partners improve marketing impact, help organizations use and profit from their data assets, and “maximize the power” of extended IT infrastructure, Zift said. They provide technology and applications to support specific initiatives, such as account-based marketing, social listening, data cleansing and MDF management.

Service partners help channel organizations expand into new geographies and industry verticals with custom development services, budgeting and planning oversight, as well as offer partner tiering, program design and more for indirect sales organizations.

“All Zift Zone partners are required to pass rigorous guidelines to ensure they will deliver real value to our customers,” Gonzalez said. “By connecting with Zift Zone, agency, tech and service partners, our customers, can increase marketing impact and partner engagement, better leverage data assets, expand their industry and geographic reach, supercharge strategic initiatives (such as partner experience, recruitment and tiering; propensity modeling [and so on]), and much more.”

“Building strong partnerships is critical to our success,” said Morag Lucey, CEO ofTeleverde, a sales and marketing solutions provider. “As such, we are thrilled to formally partner with Zift Solutions to help deliver ZiftOne’s world-class enterprise channel management platform, which will provide deeper insights and intuitive management to our customer base while expanding our reach within Zift’s portfolio of customers. This collaboration is a key step for us at Televerde as we continue to identify and align with world-class technology offerings.”