https://www.channelfutures.com/wp-content/themes/channelfutures_child/assets/images/logo/footer-new-logo.png
  • Home
  • Technologies
    • Back
    • SDN/SD-WAN
    • Cloud
    • RMM/PSA
    • Security
    • Telephony/UC/Collaboration
    • Cable
    • Mobility & Wireless
    • Fiber/Ethernet
    • Data Centers
    • Backup & Disaster Recovery
    • IoT
    • Desktop
    • Artificial Intelligence
    • Analytics
  • Strategy
    • Back
    • Mergers and Acquisitions
    • Channel Research
    • Business Models
    • Distribution
    • Technology Solutions Brokerages
    • Sales & Marketing
    • Best Practices
    • Vertical Markets
    • Regulation & Compliance
    • Diversity, Equity & Inclusion
  • MSP 501
    • Back
    • 2022 MSP 501 Rankings
    • 2022 NextGen 101 Rankings
    • MSP 501 Information Center
  • Intelligence
    • Back
    • Galleries
    • Podcasts
    • From the Industry
    • Reports/Digital Issues
    • Webinars
    • White Papers
  • Channel Futures TV
  • EMEA
  • Channel Chatter
    • Back
    • People on the Move
    • New/Changing Channel Programs
    • New Products & Services
    • Industry Honors
  • Resources
    • Back
    • Advisory Boards
    • Industry Organizations
    • Our Sponsors
    • Advertise
    • 2022 Editorial Calendar
  • Awards
    • Back
    • 2022 MSP 501
    • Channel Influencers
    • Circle of Excellence
    • DE&I 101
    • Channel Partners 101 (CP 101)
  • Events
    • Back
    • CP Conference & Expo
    • MSP Summit
    • Channel Partners Europe
    • Channel Partners Event Coverage
    • Webinars
    • Industry Events
  • About Us
  • DE&I
Channel Futures
  • NEWSLETTER
  • Home
  • Technologies
    • Back
    • SDN/SD-WAN
    • Cloud
    • RMM/PSA
    • Security
    • Telephony/UC/Collaboration
    • Cable
    • Mobility & Wireless
    • Fiber/Ethernet
    • Data Centers
    • Backup & Disaster Recovery
    • IoT
    • Desktop
    • Artificial Intelligence
    • Analytics
  • Strategy
    • Back
    • Mergers and Acquisitions
    • Channel Research
    • Business Models
    • Distribution
    • Technology Solutions Brokerages
    • Sales & Marketing
    • Best Practices
    • Vertical Markets
    • Regulation & Compliance
    • Diversity, Equity & Inclusion
  • MSP 501
    • Back
    • 2022 MSP 501 Rankings
    • 2022 NextGen 101 Rankings
    • MSP 501 Information Center
  • Intelligence
    • Back
    • Galleries
    • Podcasts
    • From the Industry
    • Reports/Digital Issues
    • Webinars
    • White Papers
  • Channel Futures TV
  • EMEA
  • Channel Chatter
    • Back
    • People on the Move
    • New/Changing Channel Programs
    • New Products & Services
    • Industry Honors
  • Resources
    • Back
    • Advisory Boards
    • Industry Organizations
    • Our Sponsors
    • Advertise
    • 2022 Editorial Calendar
  • Awards
    • Back
    • 2022 MSP 501
    • Channel Influencers
    • Circle of Excellence
    • DE&I 101
    • Channel Partners 101 (CP 101)
  • Events
    • Back
    • CP Conference & Expo
    • MSP Summit
    • Channel Partners Europe
    • Channel Partners Event Coverage
    • Webinars
    • Industry Events
  • About Us
  • DE&I
    • Newsletter
  • REGISTER
  • MSPs
  • VARs / SIs
  • Agents
  • Cloud Service Providers
  • Channel Partners Events
 Channel Futures

Vertical Markets


Launch

Zift Solutions Launches New Strategic Partner Program

  • Written by Edward Gately
  • May 15, 2019
Zift Solutions says its vision of enterprise channel management is taking hold across the channel.

Zift Solutions, which provides enterprise channel management, on Wednesday unveiled a new strategic partner program, Zift Zone, which connects its customers to its growing ecosystem of agencies, technology vendors and service providers.

Current and new Zift customers will be able to choose from a menu of agency, technology and service providers, such as AchieveUnite, Bombora and Televerde, to enhance their channel programs and operations. The program is built on and supported by ZiftOne, the all-in-one platform that connects and simplifies channel sales, marketing and operations.

Laz Gonzalez, Zift’s chief strategy officer, tells Channel Partners that Zift’s vision of enterprise channel management is “taking hold across the channel.”

Zift's Laz Gonzalez

Zift’s Laz Gonzalez

“Organizations were reaching out to us to support the recent launch of ZiftOne and offer their insight, solutions and expertise to our growing customer base, which includes channel leaders and emerging channel programs,” he said. “The excitement about ZiftOne and alignment with Zift’s vision of one platform to manage channel marketing, sales and operations spurred interest across the channel community. We’re responding to that excitement and giving like-minded organizations the opportunity to share their tools and skill sets with today’s channel leaders.”

Zift agency partners specialize in creating content, campaigns, and educational courses optimized for ZiftOne and designed to engage channel partners. They provide dedicated outreach, partner on-boarding and training services — and can run campaigns for partners from start to finish.

Technology partners improve marketing impact, help organizations use and profit from their data assets, and “maximize the power” of extended IT infrastructure, Zift said. They provide technology and applications to support specific initiatives, such as account-based marketing, social listening, data cleansing and MDF management.

Here’s our most recent list of important channel-program changes you should know.

Service partners help channel organizations expand into new geographies and industry verticals with custom development services, budgeting and planning oversight, as well as offer partner tiering, program design and more for indirect sales organizations.

“All Zift Zone partners are required to pass rigorous guidelines to ensure they will deliver real value to our customers,” Gonzalez said. “By connecting with Zift Zone, agency, tech and service partners, our customers, can increase marketing impact and partner engagement, better leverage data assets, expand their industry and geographic reach, supercharge strategic initiatives (such as partner experience, recruitment and tiering; propensity modeling [and so on]), and much more.”

“Building strong partnerships is critical to our success,” said Morag Lucey, CEO ofTeleverde, a sales and marketing solutions provider. “As such, we are thrilled to formally partner with Zift Solutions to help deliver ZiftOne’s world-class enterprise channel management platform, which will provide deeper insights and intuitive management to our customer base while expanding our reach within Zift’s portfolio of customers. This collaboration is a key step for us at Televerde as we continue to identify and align with world-class technology offerings.”

Tags: Agents Cloud New/Changing Channel Programs Vertical Markets

Most Recent


  • Fireworks
    Cybersecurity Experts: July 4th Weekend Ripe for Ransomware, Other Attacks
    Russia definitely has motivation to exploit the July 4th holiday in some way.
  • Unemployed, laid off
    Qumulo Confirms Layoffs, Citing Economic Conditions, Reaching Profitability
    Qumulo has raised $351 million in funding at a valuation of more than $1.2 billion.
  • Software patch
    Tetra Defense: Unpatched Systems Behind Costliest Cyberattacks in Q1
    Log4J/Log4Shell is still being actively exploited.
  • Chatbot on laptop
    Avaya Reshapes Partner Landscape with New Cloud Products for a Hybrid World
    The company is offering more low code, no code solutions as well.

Leave a comment Cancel reply

-or-

Log in with your Channel Futures account

Alternatively, post a comment by completing the form below:

Your email address will not be published. Required fields are marked *

Related Content

  • College classroom
    Community College Ransomware Attack Wreaks Havoc
  • Cloud Certification
    CompTIA Updates Cloud+ Certification, Drops New AI Guide for Businesses
  • cybersecurity lock
    Telos Partners Get New CyberProtect Partner Program
  • Cloud security
    VMware Debuts Cloud Web Security on SASE Platform

Upcoming Events

View all

MSP Summit

September 13, 2022 - September 16, 2022

Channel Partners Conference & Expo

May 1, 2023 - May 4, 2023

Galleries

View all

Cybersecurity Experts: July 4th Weekend Ripe for Ransomware, Other Attacks

July 1, 2022

Images: HPE Discover 2022 Expo Hall Featuring Microsoft, Ingram Micro, VMware

July 1, 2022

Tetra Defense: Unpatched Systems Behind Costliest Cyberattacks in Q1

July 1, 2022

Industry Perspectives

View all

How to Make Embracing Change Part of Your Company Culture

July 1, 2022

How to Differentiate to Leverage 5G’s Revenue Opportunity

June 28, 2022

Why MSPs are Attractive Cyberattack Targets

June 24, 2022

Webinars

View all

VEP Platform for Delivery of uCPE, SD-WAN and SASE

June 29, 2022

The Digital Worker: How to Empower Customers with a Flexible, Scalable VDI Solution to Enable Remote Work

June 30, 2022

Growing Partner Revenue and Customer Satisfaction with Power Management Services

June 23, 2022

White Papers

View all

Work Goes Remote – (and Other Top ITOps Trends)

May 25, 2022

The New Bottom Line: How MSPs Can Meet the Healthcare Crisis While Evolving Their Businesses

April 19, 2022

How to build a Security Operations Center (on a budget)

April 4, 2022

Channel Futures TV

View all

Vonage a ‘Single Communications Stack Provider’ for Partners, Customers

IBM, Partners and the $1 Trillion Hybrid Cloud Opportunity

June 26, 2022

Agents Share ‘Secrets,’ Industry Opportunity

May 11, 2022

AT&T, Microsoft, Cisco, ThreatLocker on Unlocking Partner Potential

May 6, 2022

Twitter

ChannelFutures

#Cybersecurity experts say July 4th weekend ripe for #ransomware, other attacks. @blumirasec @Netenrich @Vectra_AI… twitter.com/i/web/status/1…

July 1, 2022
ChannelFutures

New @PureStorage #ITchannel leader details jump from Veritas. dlvr.it/STBsLB https://t.co/BFSmZ5ubff

July 1, 2022
ChannelFutures

New Pure Storage EMEA Channel Leader Details Jump from Veritas dlvr.it/STBrPQ https://t.co/LjFXo6FbVF

July 1, 2022
ChannelFutures

.@qumulo latest channel business to confirm layoffs impacting 80 workers. #storage dlvr.it/STBh1L https://t.co/hE10wBA3ka

July 1, 2022
ChannelFutures

Ranking on the #MSP501 isn't just an industry accolade... it brings pride to each company and their team. Congratu… twitter.com/i/web/status/1…

July 1, 2022
ChannelFutures

Company culture is ever changing in today's society - here are ways to embrace that change with @coxbusiness… twitter.com/i/web/status/1…

July 1, 2022
ChannelFutures

#HPEDiscover expo hall images. Featuring @IngramMicroInc @msPartner @Veeam @Commvault and more.… twitter.com/i/web/status/1…

July 1, 2022
ChannelFutures

.@TetraDef report shows unpatched systems behind most costly cyberattacks in Q1. dlvr.it/ST9RSF https://t.co/ovvS3aJKD6

July 1, 2022

MSP 501

The industry's largest and most comprehensive partner awards program.

Newsletters and Updates

Sign up for The Channel Report, Channel Futures Update, MSP 501 Newsletter and more.

Live Channel Events

Get the latest information on the next industry-leading Channel Partners event.

Galleries

Educational slide shows and images from live events.

Media Kit And Advertising

Want to reach our audience? Access our media kit.

DISCOVER MORE FROM INFORMA TECH

  • Channel Partners Events
  • Telecoms.com
  • MSP 501
  • Black Hat
  • IoT World Today
  • Omdia

WORKING WITH US

  • Contact
  • About Us
  • Advertise
  • Newsletter

FOLLOW Channel Futures ON SOCIAL

  • Privacy
  • CCPA: “Do Not Sell My Data”
  • Cookie Policy
  • Terms
Copyright © 2022 Informa PLC. Informa PLC is registered in England and Wales with company number 8860726 whose registered and Head office is 5 Howick Place, London, SW1P 1WG.
This website uses cookies, including third party ones, to allow for analysis of how people use our website in order to improve your experience and our services. By continuing to use our website, you agree to the use of such cookies. Click here for more information on our Cookie Policy and Privacy Policy.
X