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Cybersecurity firm Netwrix has launched a new global channel program in North America, designed to help the company grow and create a network of partners that addresses all industry verticals, sizes and routes to market.

The new program: rewards top performers that grow the company’s business; provides various sales and marketing enablement tools, such as a revamped partner portal and prebuilt campaigns-in-a-box; and supports the activities of all partners, from local boutique partners that focus on certain industries to large international resellers with broad portfolios.

Ken Tripp, Netwrix’s director of channel accounts, will be responsible for running this program and expanding the partner network in North America. Netwrix provides a visibility platform for data security and risk mitigation in hybrid environments.

“Our new channel strategy aims to strengthen relationships with our partners in North America, as well as encourage more companies in the region to join our partner network,” Tripp said. “The revamped channel program enables us to acknowledge highly motivated companies and bring more value to partners by providing them with all the resources and tools they need to respond to increasing customer demand and drive successful sales.”

More than 9,000 enterprises globally use Netwrix to detect and mitigate data security threats on premises and in the cloud, pass compliance audits and increase the productivity of their IT security and operations teams.

“One of our top priorities is to build relationships with partners in North America based on trust and healthy competition,” said Michael Fimin, Netwrix’s CEO and co-founder. “A new, solid channel strategy is a very important step for us, since it empowers us to acknowledge our most enthusiastic partners and make doing business with Netwrix easier. We offer even more transparency into opportunities with Netwrix to help our partners track their milestones and grow their businesses. Netwrix will continue to collaborate with partners in the United States and offer them continuous sales and marketing support, as well as reward top-performing companies regardless of their size or the markets they operate in.”