https://www.channelfutures.com/wp-content/themes/channelfutures_child/assets/images/logo/footer-new-logo.png
  • Home
  • Technologies
    • Back
    • SDN/SD-WAN
    • Cloud
    • RMM/PSA
    • Security
    • Telephony/UC/Collaboration
    • Cable
    • Mobility & Wireless
    • Fiber/Ethernet
    • Data Centers
    • Backup & Disaster Recovery
    • IoT
    • Desktop
    • Artificial Intelligence
    • Analytics
  • Strategy
    • Back
    • Mergers and Acquisitions
    • Channel Research
    • Business Models
    • Distribution
    • Technology Solutions Brokerages
    • Sales & Marketing
    • Best Practices
    • Vertical Markets
    • Regulation & Compliance
  • MSP 501
    • Back
    • 2022 MSP 501 Rankings
    • 2022 NextGen 101 Rankings
  • Intelligence
    • Back
    • Galleries
    • Podcasts
    • From the Industry
    • Reports/Digital Issues
    • Webinars
    • White Papers
  • Channel Futures TV
  • EMEA
  • Channel Chatter
    • Back
    • People on the Move
    • New/Changing Channel Programs
    • New Products & Services
    • Industry Honors
  • Resources
    • Back
    • Advisory Boards
    • Industry Organizations
    • Our Sponsors
    • Advertise
    • 2023 Editorial Calendar
  • Awards
    • Back
    • 2022 MSP 501
    • Channel Influencers
    • Circle of Excellence
    • DE&I 101
    • Technology Advisor 101 (TA 101)
  • Events
    • Back
    • 2023 Call for Speakers
    • CP Conference & Expo
    • MSP Summit
    • Channel Partners Europe
    • Channel Partners Event Coverage
    • Webinars
    • Industry Events
  • About Us
  • DE&I
Channel Futures
  • NEWSLETTER
  • Home
  • Technologies
    • Back
    • SDN/SD-WAN
    • Cloud
    • RMM/PSA
    • Security
    • Telephony/UC/Collaboration
    • Cable
    • Mobility & Wireless
    • Fiber/Ethernet
    • Data Centers
    • Backup & Disaster Recovery
    • IoT
    • Desktop
    • Artificial Intelligence
    • Analytics
  • Strategy
    • Back
    • Mergers and Acquisitions
    • Channel Research
    • Business Models
    • Distribution
    • Technology Solutions Brokerages
    • Sales & Marketing
    • Best Practices
    • Vertical Markets
    • Regulation & Compliance
  • MSP 501
    • Back
    • 2022 MSP 501 Rankings
    • 2022 NextGen 101 Rankings
  • Intelligence
    • Back
    • Galleries
    • Podcasts
    • From the Industry
    • Reports/Digital Issues
    • Webinars
    • White Papers
  • Channel Futures TV
  • EMEA
  • Channel Chatter
    • Back
    • People on the Move
    • New/Changing Channel Programs
    • New Products & Services
    • Industry Honors
  • Resources
    • Back
    • Advisory Boards
    • Industry Organizations
    • Our Sponsors
    • Advertise
    • 2023 Editorial Calendar
  • Awards
    • Back
    • 2022 MSP 501
    • Channel Influencers
    • Circle of Excellence
    • DE&I 101
    • Technology Advisor 101 (TA 101)
  • Events
    • Back
    • 2023 Call for Speakers
    • CP Conference & Expo
    • MSP Summit
    • Channel Partners Europe
    • Channel Partners Event Coverage
    • Webinars
    • Industry Events
  • About Us
  • DE&I
    • Newsletter
  • REGISTER
  • MSPs
  • VARs / SIs
  • Agents
  • Cloud Service Providers
  • Channel Partners Events
 Channel Futures

Vertical Markets


Data Management

Igneous Seeks VARs, DMRs, MSPs with New Partner Program

  • Written by Edward Gately
  • October 5, 2018
Igneous provides unstructured data management as a service to enterprise customers and other data-intensive organizations.

Igneous has launched its first partner program, outlining how the company will be working with VARs, direct-market resellers (DMRs) and MSPs to address the needs of industries challenged with managing unstructured data.

The vendor, which provides unstructured data management as a service to enterprise customers and other data-intensive organizations, is a 100 percent partner-driven company. Industries struggling with managing unstructured data include life sciences, electronic design automation (EDA), media and entertainment, financial services, and machine learning-driven organizations.

Igneous' Shaun Walsh

Igneous’ Shaun Walsh

Shaun Walsh, Igneous’ vice president of channels and alliances, tells us that early channel partners asked for a “pragmatic program that met their core needs for deal protection, a simplified and accelerated pricing process, and a program that helps them drive lead generation efforts.

“We have worked with about 20 channel partners at this point in our journey,” he said. “Our conversations and early deal experiences with these partners became the basis of our program. Examples of key program attributes adopted from the channel-partner input include a single tier program – no gold, silver, bronze approach – [and a] focus on guaranteed margins versus artificially created discounts from inflated list prices.”

Here’s our most recent list of important channel-program changes you should know.

The program provides: a guaranteed margins model; deal registration and protection; marketing and lead generation; growth-focused incentives; partner tools, training and analysis; and joint business planning.

The program simplifies the partnership process in three key ways, Walsh said. It uses a guaranteed margin model to create competitive pricing, which accelerates the ability to close deals faster and provide deal protection. It also eliminates many of the traditional requirements on number-certified sales and sales engineer staff, and replaces it with joint field engagement focused on “teaching by doing.”

And a simplified, proposal-based MDF process eliminates the overhead of tracking accruals and prevents loss of unused resources, he added.

The program goals are to find partners that are focused on unstructured data workflows and who are dedicated to joint business development “in order to drive growth and create exemplary customer experiences,” Walsh said.

“As a leading IT solutions provider, FusionStorm is always looking to partner with strategic and innovative companies like Igneous, to bring new solutions and services to our customers,” said Matt Fornito, FusionStorm’s head of artificial intelligence (AI). “As we continue to build momentum with our AI and ML practice, we found a natural fit with the team at Igneous. Igneous’ new channel program will allow our sales team a more flexible model when working with the needs of our AI customers. We think the new direction of Igneous’ margin-based channel program is the right model to drive success, and demonstrates their commitment to winning deals together.”

Tags: Agents Analytics Cloud New/Changing Channel Programs Vertical Markets

Most Recent


  • Making Waves
    7 Channel People Making Waves This Week at 8x8, Intel, Google Cloud, RingCentral, More
    Google, which says it's cutting 12,000 workers, has not indicated how the layoffs impact Google Cloud.
  • Man's silhouette behind a transparent cell graphic and the letters RMM
    Hackers Use Legitimate RMM Software to Steal from Federal Employees
    Attacks on RMMs have caused "insurmountable" losses for SMBs.
  • INtelisys AMP'd Newport Beach 2023
    Intelisys AMP'd Images: Partners Explore B2B Purchasing Trends, CX, Security Solutions
    Customers "literally don't know" how their own buying journey works, and that's an opportunity for partners.
  • Crime scene
    Intel Earnings ‘A Crime Scene,’ ‘Astonishingly Bad,’ ‘Historic Collapse’
    Financial analysts and market experts are in shock after Intel delivered its worst results in 20 years.

One comment

  1. Avatar Alan Robinson October 10, 2018 @ 12:30 pm
    Reply

    Congrats on the new Partner Program!

Leave a comment Cancel reply

-or-

Log in with your Channel Futures account

Alternatively, post a comment by completing the form below:

Your email address will not be published. Required fields are marked *

Related Content

  • Cloud Certification
    CompTIA Updates Cloud+ Certification, Drops New AI Guide for Businesses
  • cybersecurity lock
    Telos Partners Get New CyberProtect Partner Program
  • Cloud security
    VMware Debuts Cloud Web Security on SASE Platform
  • Benefit, Plus Sign
    TBI, Avant Add New Cloud, Security Suppliers to Lineups

Upcoming Events

View all

Channel Partners Conference & Expo

May 1, 2023 - May 4, 2023

Channel Partners Europe

June 13, 2023 - June 14, 2023

Channel Futures Leadership Summit

October 30, 2023 - November 2, 2023

Galleries

View all

7 Channel People Making Waves This Week at 8×8, Intel, Google Cloud, RingCentral, More

January 27, 2023

Intelisys AMP’d Images: Partners Explore B2B Purchasing Trends, CX, Security Solutions

January 27, 2023

Intel Earnings ‘A Crime Scene,’ ‘Astonishingly Bad,’ ‘Historic Collapse’

January 27, 2023

Industry Perspectives

View all

Make the Most of the Gift of Time in 2023

January 25, 2023

Strong Partnerships Ease Challenging UPS Upgrade

January 24, 2023

The Advantages of Managed Networking and Security During Economic Uncertainty

January 5, 2023

Webinars

View all

Next-Generation MSP Platform: The Building Blocks for Your Business

February 15, 2023

Security Secrets of the MSP 501: How to Be a Cyber Leader in 2023

December 15, 2022
  • 1

Cybersecurity Certifications: Their Evolving Role in the Fight Against Increasing Attacks

December 13, 2022

White Papers

View all

Overcoming Your Endpoint Security Limitations with a Skeleton Crew

October 25, 2022

Embracing the Zero Trust Mindset For Endpoints

October 24, 2022

Endpoints are the Destination

October 24, 2022

Channel Futures TV

View all

Coffee with Craig and James Episode 117: Cato Networks, Video Killed the Podcast Stars

Retired Astronaut Capt. Scott Kelly Previews His CP Expo Keynote

December 21, 2022

Fusion Connect Eyes Future with Intrado UC, Managed Network Customers

September 23, 2022

RingCentral Focused on Hybrid Work, Microsoft Teams, Other Integrations

September 23, 2022

Twitter

ChannelFutures

Cybersecurity advisory warns of hackers' malicious use of #RMM. @CISACyber dlvr.it/ShYRwg https://t.co/zsBvQWqOYY

January 27, 2023
ChannelFutures

Reaction to #Intel earnings coming in fast and furious. Find out what investors are saying, and how CEO Pat Gelsing… twitter.com/i/web/status/1…

January 27, 2023
ChannelFutures

Our latest #GatelyReport looks at #cybersecurity M&A, investment with @progresspartner, @cyber_advisory, @FBI Hive… twitter.com/i/web/status/1…

January 27, 2023
ChannelFutures

.@channelsmart says plan and boost client #retention efforts to reduce #churn. dlvr.it/ShXvhj https://t.co/4jyHPCjTBn

January 27, 2023
ChannelFutures

The CEO of @Mitel discusses the likely outcomes of buying @Atos Unify. Note: @RingCentral will play a role post acq… twitter.com/i/web/status/1…

January 26, 2023
ChannelFutures

.@msftsecurity surpasses $20 billion in annual revenue, analysts say it's a formidable #cybersecurity market conten… twitter.com/i/web/status/1…

January 26, 2023
ChannelFutures

The adoption of cloud-based services ☁️ has spiked in the last few years and is among the top growth segments. See… twitter.com/i/web/status/1…

January 26, 2023
ChannelFutures

[email protected], @NICECXone, @lumencpp, @CiscoPartners joined @IntelisysCorp and partners for a day of marketing worksho… twitter.com/i/web/status/1…

January 26, 2023

MSP 501

The industry's largest and most comprehensive partner awards program.

Newsletters and Updates

Sign up for The Channel Report, Channel Futures Update, MSP 501 Newsletter and more.

Live Channel Events

Get the latest information on the next industry-leading Channel Partners event.

Galleries

Educational slide shows and images from live events.

Media Kit And Advertising

Want to reach our audience? Access our media kit.

DISCOVER MORE FROM INFORMA TECH

  • Channel Partners Events
  • Telecoms.com
  • MSP 501
  • Black Hat
  • IoT World Today
  • Omdia

WORKING WITH US

  • Contact
  • About Us
  • Advertise
  • Newsletter

FOLLOW Channel Futures ON SOCIAL

  • Privacy
  • CCPA: “Do Not Sell My Data”
  • Cookie Policy
  • Terms
Copyright © 2023 Informa PLC. Informa PLC is registered in England and Wales with company number 8860726 whose registered and Head office is 5 Howick Place, London, SW1P 1WG.
This website uses cookies, including third party ones, to allow for analysis of how people use our website in order to improve your experience and our services. By continuing to use our website, you agree to the use of such cookies. Click here for more information on our Cookie Policy and Privacy Policy.
X