Comstar Technologies, a B2B technology provider, is starting 2021 with a brand transformation, including new logo, website and partner resources.

Comstar provides managed IT services, UCaaS and CCaaS, physical security and audio-visual solutions. It was initially founded as a Philadelphia-based supplier for telephony and cabling. It has since become a full-service, single-source technology consultant.

The B2B technology provider initiated strategic management hires and acquisitions in 2020. It’s now poised to build on that success. And it’s doing so with a channel offering, additional acquisitions and a number of new team members across the country.

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Comstar’s Warren Reyburn

Warren Reyburn is senior vice president of Comstar.

“All of the challenges experienced in 2020 proved just how much our solutions and integration capabilities helped our partners and clients achieve their critical business objectives,” he said. “For us, reflecting on those accomplishments and the related how was key to better educating our partner and user communities. Going into 2021, our new website, updated collateral and tools strongly reflect our value propositions while providing the partners with the resources to succeed in implementation and support.”

The revamped website’s increased functionality like online ticketing and payment systems make client transactions easier, Comstar said. The refined visuals and online presence will appeal to both new and legacy customers.

Comstar will continue to service key verticals such as education, real estate, health care, professional services and life sciences.

“As we grew from an infrastructure and premise-based PBX provider to all things cloud supported, we did so in response to the needs of our base,” Reyburn said.

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Partners can land customers with one service to address a specific need, he said. They then can cross-sell into other silos with confidence.

“While projects and non-recurring revenue streams continue to play a big part in our model, we have migrated to monthly recurring revenue options in each of the service silos we operate in,” Reyburn said.

Comstar wants to expand its reach in the agent community with the brand transformation, product/service expansion and related tools.

Comstar’s partners range from traditional agencies, both regional and nationally oriented, to long-time referral partners in construction and hardware.

“Partners have long benefitted from our all-encompassing approach to projects as we are equipped with infrastructure resources (standard cabling, rack and stack), all forms of communications services, and a nimble, responsive support organization,” Reyburn said.

The B2B technology provider has “lofty growth targets” for 2021, he said. That includes a double-digit compound annual growth rate (CAGR) objective.

“On the heels of our acquisition of Comtel VoIP in Buffalo (in September 2020), we continue to explore both organic and inorganic means of growing the business,” Reyburn said. “We are hyper-focused on developing our IT/MSP portfolio, ramping up our partnerships with Cisco, AWS and Microsoft to do so, all the while furthering the certifications and education of our in-house support staff.”

To support its growth, Comstar will bring on additional staff to develop the partner community and support clients, he said.

Comstar recently hired channel-facing executives in the Northeast, Midwest and Southeast.

“We are aggressively looking to expand into adjacent areas to meet the demands of the partner community,” Reyburn said.