If you’re doing it right, your data backup and disaster recovery (BDR) customers are invested in several areas of your business, not just BDR. But at the end of the day, customers still have their own questions about how BDR technology plays into their business continuity plans.

To know their needs, you need to understand who your customers are and how you can help them through your portfolio of services — that’s the first step. 

Here’s a list of stories you might want to take a look at if you want to learn more about how to handle BDR customers.

Why MSPs Should Partner With BDR Customers. Acquiring a new BDR customer is great news for your vendor, but it means a lot more to you. A long-term relationship and partnership is the result of acquiring a new customer– and that means more money in your pocket.

Do BDR Customers Prefer One Vendor Over Another?. Learn to build your business around your brand, not your technology. While you’re in the hunt for the top BDR technology out there, your customers are just searching for someone to call when things go bad. Be their voice.

BDR 101: Could You Pick Your Customers Out Of A Police Lineup?. The title of this article might seem a little silly to you, but it makes a point: Do you know your customers? Do you know each and every one of them? What makes them different from one another? Find these answers out to succeed in the market.

Do BDR Customers Understand What Needs to be Backed Up?. Once again, what are the needs of your customers? They’ve hired you to know the answers to questions regarding data backup. They don’t necessarily need to know what kind of data needs to be backed up — that’s your job — but it will help if you can break it down for them in layman’s terms.

Can a BDR Solution Fit the Needs of All Customers?. To accommodate customer demands, MSPs need to partner with a vendor that can provide a customizable BDR solution, one MSP told MSPmentor in an interview. What say you?

Follow CJ Arlotta on Twitter @cjarlotta and Google+ for further updates on the story above — or if you just want to say hello.