File-based, Image-based Backup: Selling the Differences
Being able to educate customers on the differences between file-based and image-based backup is key to marketing and selling data backup and disaster recovery (BDR) solutions and offerings, so how can managed services providers (MSPs) lay these differences out?
First, a disclaimer: These differences favor MSPs offering image-based backup solutions, specifically MSPs partnered with Datto, the disaster recovery (DR) and business continuity (BC) vendor.
To help the discussion, Datto created a short video to assist MSPs with explaining the differences between file-based and image-based backup, revealing simple, but effective, selling points.
While these points are non-technical, it's what MSPs should focus on when educating customers on the differences between the two types of backup.
- Specific files or folders are saved as needed.
- Individual files can be restored.
- Full restore is possible but time-consuming.
- Takes pictures of entire machines.
- Restores individual files, does bare metal restores, verifies images, boots virtual machines and runs remote offices.
- Full restores can be faster and more reliable because image-based backup takes a full picture of a machine.
If you're still not sure why image-based backup is the way to go (or you'd like to drive the point home even further, Datto Product Manager Ian McChord aimed to put an end to file-based backup in a blog post back in July 2013.