Magic. The word alone conjures emotions of excitement, expectation, awe and wonder.

What if your customers felt those things when they thought about your company? What if you experienced those emotions each day as you began to work? What if everyone around you experienced the same feelings when they engaged with you?

Merriam Webster defines magic as “a power that allows people to do impossible things.”

Imagine a company in which magic exists. How would go about creating such a magical company?

The art of magic is really quite simple. A magician imagines a desired outcome for his audience and then develops a series of actions to produce that outcome. 

For example, his desired outcome might be to “get the audience to gasp with delight and awe!” From there, he gets more specific and decides to make a horse disappear right in front of the spectators. Then, he simply applies the rules of his craft, in this case illusion, distraction, psychology and perception to create his act.

Next, he lays out his performance step by step, including every move of every assistant, every gesture made and word spoken. Then he practices his routine until it is perfected. And, voila! The audience is amazed as an enormous white horse disappears before their very eyes.

The art of creating magic in a company follows exactly the same rules.

Are you ready to create magic in your business?

Did you know you can do it on just one sheet of paper in under an hour? Here is a short video to show you exactly how:

http://mysimpleplans.com/strategic/strategic-video-overview/

Oh, and if you use the code “IngramMicro” you can save 50 percent on the entire program.

Laura Posey is chief instigator at Dancing Elephants Achievement Group. Guest blogs such as this one are published regularly, and are part of The VAR Guy’s Business Acceleration InfoCenter.