Channel Directions Live: A Working Meeting Without Vendor Pitches

The VAR Guy Executive Editor Charlene O'Hanlon sat down with Penton Technology Market Analyst Ryan Morris to discuss Channel Directions Live, a new event developed for partners looking to address the changing business dynamics of the IT channel head on.

The VAR Guy Executive Editor Charlene O’Hanlon sat down with Penton Technology Market Analyst Ryan Morris to discuss Channel Directions Live, a new event developed for partners looking to address the changing business dynamics of the IT channel head on.

“The problem with most events is that they’re really just a bunch of sales pitches clumped together in one,” Morris said. “The one thing that is fundamentally different about this event is it is designed around and for the needs of the partner community.”

Event attendees will participate in dynamic idea exchange sessions with industry experts, work side-by-side with Penton Technology’s channel editors and experts, and walk away with specific strategies for overcoming their business challenges.

“This session is going to be designed as a working meeting,” he said.

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