Datto CEO Austin McChord answered more than 30 of your questions on how to partner with the right cloud backup and disaster recovery (BDR) company, while continuing to serve your customer base market.

CJ Arlotta, Associate Editor

May 31, 2013

2 Min Read
BDR Questions With Datto CEO Austin McChord: 3 Quick Key Points

On May 30, Datto CEO Austin McChord answered more than 30 of your questions on how to partner with the right cloud backup and disaster recovery (BDR) company, while continuing to serve your customer base market. As many of you know, I was live Tweeting the event from my @cjarlotta Twitter handle, pointing out a few of McChord' key points. Here's a quick look at my notepad from the hour-long webcast with McChord.

McChord addressed many BDR topics, including sales (the art of the first-time cloud BDR sale and the upsell); technology (choosing a cloud business continuity architecture that scales across small, midsize and large account settings); marketing (communicating your value proposition to target customers); and stretch goals (how to make sure your sales team doesn’t slow down as cloud BDR revenues accelerate).

While, McChord answered many questions, I took note of the following three key takeaways during his presentation:

  • Businesses are unaware of the risks associated with losing data — McChord mentioned during his presentation that many managed services providers (MSPs) are unaware of how large the BDR market actually is in reality. Businesses are outsourcing their BDR because internal IT departments aren't worried about it. According to McChord, internal IT departments identify areas of focus by looking at help desk calls (basing their strategies on how many calls they receive on a particular issue). This strategy often excludes BDR because many employees are not worried about losing data until they actually lose it;

  • Keep your sales team motivated — Provide your sales team with incentives and allow them to make money. McChord reinforced his suggestion by revealing that a member in his sales team actually makes more money than he does. "Keep moving to stay motivated." Offer them prizes for their success; and

  • Datto is committed to the channel — Besides committing his company to our Datto BDR Infocenter and participating in our webcasts, McChord stressed that Datto's existance relies on the channel. In fact, 100 percent of Datto's sales are through MSPs. "We do not sell direct. Period," he said. He also added that Datto is expanding to Europe and will be shifting some operations to the continent. 

To learn more about Datto, visit the company's website, but also be sure to visit our Datto BDR Infocenter for a variety of BDR topics each week.

About the Author(s)

CJ Arlotta

Associate Editor, Nine Lives Media, a division of Penton Media

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