To assist the MSP community as a whole, it's important for these MSPs to share their success stories with their peers — and that's when peer-to-peer education thrives.

CJ Arlotta, Associate Editor

November 7, 2014

1 Min Read
Selling BDR is not about providing a backup solution to customers
Selling BDR is not about providing a backup solution to customers.

MSPs are doing extraordinary things with their business continuity solutions. To assist the MSP community as a whole, it’s important for these MSPs to share their success stories with their peers — and that’s when peer-to-peer education thrives.

Yes, often you’ll hear we all can learn more from the failure of others, and that’s true. But it also helps the rest of us to see what we’re doing wrong by seeing what works.

Inquire about success stories — or case studies — with your backup disaster recovery (BDR) and business continuity vendor. If they’re doing it right, they’ll have plenty for you to take a look at when you’re interested, so leverage what you can find.

Where do vendors typically keep these studies? Behind their wall, located in a partner portal somewhere. Take advantage of what they have to offer. And if they don’t have any available, ask — or find a new vendor.

Follow CJ Arlotta on Twitter @cjarlotta and Google+ for further updates on the story above — or if you just want to say hello.

About the Author(s)

CJ Arlotta

Associate Editor, Nine Lives Media, a division of Penton Media

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