Are You Ready to Build Your BDR Sales Team?
As your business grows, the need for a trustworthy, dedicated sales team for data backup and disaster recovery (BDR) and business continuity (BC) planning will become a necessity — but are you ready?
Members of your BDR sales team need more than just impressive resumes. They need to have technical knowledge of your products, but they also need to seem personable to your customers. Do the members of your team possess these traits?
If not, you may need to reevalute your team, tightening any loose ends in the process. While this may seem harsh, maybe even cruel to some, you have to remember that you’re a business, not a charity.
To avoid becoming a managed services provider (MSP) known for giving its sales team tough love, pick the right people from the start. Don’t expand your sales team if you don’t know what to expect from them.
You have to be able to trust your sales team, each and every one of them. It’s more important to hire someone you can trust over someone who is out for his or her own personal gain. Your BDR sales team is a team, a chain — don’t forget that.
It’s your job to keep your team on the same pace, the same path. When your BDR team gets out of line, determine the cause and resolve the issue immediately. Maybe your team is frustrated with your BDR offering and believes you should leverage another product.
Above all, build a team that you can work with every day — a team that doesn’t need babysitting. If you select the right team from the start, you won’t have to worry about being the bad guy somewhere down the road.
