https://www.channelfutures.com/wp-content/themes/channelfutures_child/assets/images/logo/footer-new-logo.png
  • Home
  • Technologies
    • Back
    • SDN/SD-WAN
    • Cloud
    • RMM/PSA
    • Security
    • Telephony/UC/Collaboration
    • Cable
    • Mobility & Wireless
    • Fiber/Ethernet
    • Data Centers
    • Backup & Disaster Recovery
    • IoT
    • Desktop
    • Artificial Intelligence
    • Analytics
  • Strategy
    • Back
    • Mergers and Acquisitions
    • Channel Research
    • Business Models
    • Distribution
    • Master Agents
    • Sales & Marketing
    • Best Practices
    • Vertical Markets
    • Regulation & Compliance
    • Diversity & Inclusion
  • MSSP Insider
  • MSP 501
    • Back
    • Apply Now
    • 2020 MSP 501 Rankings
    • 2020 Hot 101 Rankings
    • 2020 MSP 501 Report
  • Intelligence
    • Back
    • Galleries
    • Podcasts
    • Videos
    • From the Industry
    • Reports/Digital Issues
    • Webinars
    • White Papers
    • Channel Educational Series
  • EMEA
  • Channel Chatter
    • Back
    • People on the Move
    • New/Changing Channel Programs
    • New Products & Services
    • Industry Honors
    • Channel Convergence
  • Resources
    • Back
    • Advisory Boards
    • Industry Organizations
    • Our Sponsors
    • Content Resources
  • Awards
    • Back
    • 2021 MSP 501
    • Circle of Excellence
    • Excellence in Digital Services
    • Top Gun 51
  • Events
    • Back
    • CP Conference & Expo
    • Channel Evolution Europe
    • Channel Partners Event Coverage
    • Webinars
    • Industry Events
  • DE&I
Channel Futures
  • NEWSLETTER
  • Home
  • Technologies
    • Back
    • SDN/SD-WAN
    • Cloud
    • RMM/PSA
    • Security
    • Telephony/UC/Collaboration
    • Cable
    • Mobility & Wireless
    • Fiber/Ethernet
    • Data Centers
    • Backup & Disaster Recovery
    • IoT
    • Desktop
    • Artificial Intelligence
    • Analytics
  • Strategy
    • Back
    • Mergers and Acquisitions
    • Channel Research
    • Business Models
    • Distribution
    • Master Agents
    • Sales & Marketing
    • Best Practices
    • Vertical Markets
    • Regulation & Compliance
    • Diversity & Inclusion
  • MSSP Insider
  • MSP 501
    • Back
    • Apply Now
    • 2020 MSP 501 Rankings
    • 2020 Hot 101 Rankings
    • 2020 MSP 501 Report
  • Intelligence
    • Back
    • Galleries
    • Podcasts
    • Videos
    • From the Industry
    • Reports/Digital Issues
    • Webinars
    • White Papers
    • Channel Educational Series
  • EMEA
  • Channel Chatter
    • Back
    • People on the Move
    • New/Changing Channel Programs
    • New Products & Services
    • Industry Honors
    • Channel Convergence
  • Resources
    • Back
    • Advisory Boards
    • Industry Organizations
    • Our Sponsors
    • Content Resources
  • Awards
    • Back
    • 2021 MSP 501
    • Circle of Excellence
    • Excellence in Digital Services
    • Top Gun 51
  • Events
    • Back
    • CP Conference & Expo
    • Channel Evolution Europe
    • Channel Partners Event Coverage
    • Webinars
    • Industry Events
  • DE&I
    • Newsletter
  • REGISTER
  • MSPs
  • VARs / SIs
  • Agents
  • Cloud Service Providers
  • Channel Partners Events
 Channel Futures

Telephony/UC/Collaboration


Shutterstock

Telecommuter

Zoom: How UC Video Provides Big Channel Opportunities

  • Written by Edward Gately
  • August 3, 2020
Video conferencing delivers many of the benefits of in-person interaction.

Unified communications (UC) with video is big business as the COVID-19 pandemic makes in-person interaction nearly impossible.

Fortunately, businesses are finding that video fills the void. And in many ways it can be better than meeting in person.

Zoom's Laura Padilla

Zoom’s Laura Padilla

So says Laura Padilla, the head of global business development and channel at Zoom Video Communications. She is gearing up for her upcoming keynote at Channel Partners Virtual.

According to Global Market Insights, the global video conferencing market was worth $14 billion last year and should reach $50 billion by 2026. Furthermore, the advent of technologies like cloud computing, IoT, AI, virtual reality and advanced video compression will drive that growth.

What’s more, Orion Market Research said the global video conferencing industry is expected to gain traction throughout the pandemic. That’s because enterprises and government organizations are considering video conferencing as the best answer to connect with remote workers, customers and employees. And at the same time, it prevents in-person interaction.

Zoom’s Laura Padilla is one of dozens of industry speakers who will “take the stage” at Channel Partners Virtual. Our online event is Sept. 8-10. Don’t miss out on this one-of-a-kind event. So register now!

During her Channel Partners Virtual keynote titled “Using Unified Communications to Increase Your Business Value.” Sept. 10,  Zoom’s Padilla will discuss how the “work from anywhere” paradigm is changing your customers’ office culture — and creating new opportunities for partners.

Attendees will learn how to drive sales by helping customers adapt to a “video on” culture instead of in-person.

In a Q&A with Channel Partners, Padilla gives a sneak preview of the information she plans to share with attendees.

Channel Partners: Was demand for UC with video already on the upswing before the pandemic? Have we turned a corner where demand is likely to stay strong from here on? If so, why?

Laura Padilla: Yes, demand for UC with video has been growing for some time. As workforces are becoming more distributed, driven by everything from quality-of-life initiatives to the rise of the gig economy, more work is being performed remotely. This shift dramatically increases the need for effective communication, and video is seen as improving the quality of that communication. These trends will continue to accelerate over the next three years (according to the Forbes Insight report).

CP: Can UC with video match or even be better than in-person interaction? If so, how?

LP: Yes, video communication delivers many of the benefits of face-to-face interaction (seeing the reactions of others, cues, etc.), while improving the work-life balance for employees by providing the tools to meaningfully participate in meetings from wherever they are.

CP: How can you boost business or drive sales by helping customers adapt to a “video on” culture?

LP: Customers are looking for guidance from partners; [they want] to continue to keep their employees productive in this “live anywhere” culture. With the variety of solutions available, being viewed as an expert to help your customer capitalize on this new economy and work environment will be critical. From devices, to software and services, the channel that learns to develop customized solutions and support for customers will be viewed as critical. Partnering with your customers to help them develop a sustainable digital strategy will be key in keeping a competitive edge and offering true value.

CP: What do you hope attendees can learn and make use of from your keynote?

LP: Attendees will learn why, in today’s business climate, UC and collaboration solutions are critical to survival. They will gain a better understanding of how to help their customers to leverage the benefits of a “video on,” work-from-anywhere, using any device, with best-in-breed services culture. They will learn how to take advantage of current trends and develop strategies to transform their businesses and make them an invaluable partner to their customers.

Tags: Agents Channel Partners Event Coverage Cloud IoT Mobility & Wireless Telephony/UC/Collaboration

Related


  • Judge and Gavel
    Judge: Charter Must Pay Windstream $19 Million for 'Egregious,' Deceptive Mailer
    The judge said Charter "intentionally and wrongfully" interfered with Windstream's customer contracts and good will.
  • Business handshake
    Ujet, Peerless Network Enter Master Agent Agreements with PlanetOne, Intelisys
    Ujet’s channel partner program supports strategic business partnerships, master agents and integrators.
  • Merge road sign
    Agents Voice Concerns, Hopes for Master Agent Consolidation
    Subagents weigh in on how mergers and acquisitions could impact them long-term.
  • Cloud on mobile devices
    AT&T Adds Mobile Cloud PBX to RingCentral-Powered Collaboration Solution
    The carrier has been partnering with RingCentral around unified communication for several years.

Leave a comment Cancel reply

-or-

Log in with your Channel Futures account

Alternatively, post a comment by completing the form below:

Your email address will not be published. Required fields are marked *

Related Content

  • Convergence in the Channel: Is It Happening, and What Does This Mean for MSPs?
  • SASE Takes: Service Providers Mull SD-WAN Complexity as Comcast, Versa Enhance AI Capabilities
  • T-Mobile 5G Network to Augment Lumen's Edge Computing Platform
  • T-Mobile Acquisition Fallout: Shentel Wireless Job Cuts Create 'Disruption and Uncertainty'

Galleries

View all

Biden Administration Issues Russian Sanctions in Response to SolarWinds Hack, Election Interference

April 16, 2021

Industry Perspectives

View all

SD-WAN Supports More Purposeful Shift to Cloud

April 16, 2021

How Tech Is Transforming Public Safety–and the Implications for Channel Partners

April 15, 2021

Exercising Your Organization’s Data Loss Recovery Abilities

April 13, 2021

Webinars

View all

What to Look For: 2021 Threat Report

April 22, 2021

Health Care and SD-WAN: A Seller’s Guide

April 27, 2021

How MSPs Can Leverage SOCaaS to Improve Security & Grow Revenue

May 4, 2021

White Papers

View all

Carbonite Data Protection and Cyber Resilience

April 15, 2021

Top Tips: How Resellers Can Leverage Rackspace to Enhance Customer’s Cyber Security Protection with Microsoft 365 Security

March 30, 2021

Top Tips: Optimize Your Microsoft 365 Investment with Rackspace Technology

March 30, 2021

Upcoming Events

View all

Channel Partners Conference & Expo

November 1, 2021 - November 4, 2021

MSP Summit

November 1, 2021 - November 2, 2021

Channel Evolution Europe

November 30, 2021 - December 1, 2021

Videos and Fastchats

View all

5 Reasons Diversity, Equity and Inclusion Is Important

Five9 Shares Insights on Implementing a DE&I Strategy

April 13, 2021

FASTCHAT: How Fortinet Reduces Complexity Through Networking, Security

March 31, 2021

Strong Customer Experience Needs Strong Partner Experience

December 22, 2020

Twitter

ChannelFutures

If you needed any more reason to submit your @MSP_501 application, this promotional video will get you fired up!… twitter.com/i/web/status/1…

April 16, 2021
ChannelFutures

.@FrontierCorp just weeks away from exiting #Chapter11bankruptcy. dlvr.it/RxqkK1 https://t.co/yxyChKL9Um

April 16, 2021
ChannelFutures

#SDWAN supports a more purposeful shift to the #cloud @ComcastBusiness #networksecurity #hybridwork #security #SaaS… twitter.com/i/web/status/1…

April 16, 2021
ChannelFutures

RT @alysfitz: 67% of respondents reported burning out since the COVID-19 pandemic hit. We need to do better to support #WomenInTech, especi…

April 16, 2021
ChannelFutures

RT @AllianceofCW: #ACW members Mayka Rosales-Peterson and Raquel Wiley were elected to @ChannelFutures' #Diversity, #Equity, & #Inclusion B…

April 16, 2021
ChannelFutures

.@ZiplyFiber rolls out agent #partnerprogram. #networking dlvr.it/RxmM4K

April 16, 2021
ChannelFutures

New #Microsoft #SurfaceLaptop4 is an incremental update with an improved CPUs webcam, speakers and dual mics.… twitter.com/i/web/status/1…

April 16, 2021
ChannelFutures

.@okta hires @InsightEnt vet as global channel chief. #cybersecurity dlvr.it/RxmM20 https://t.co/ImWRZp2qHt

April 16, 2021

MSSP Insider

Business advice for MSSPs and news from the broader security channel.

Newsletters and Updates

Sign up for The Channel Report, Channel Futures Update, MSP 501 Newsletter and more.

Live Channel Events

Get the latest information on the next industry-leading Channel Partners event.

Galleries

Educational slide shows and images from live events.

Media Kit And Advertising

Want to reach our audience? Access our media kit.

DISCOVER MORE FROM INFORMA TECH

  • Channel Partners Events
  • Telecoms.com
  • MSP 501
  • Black Hat
  • IoT World Today
  • Omdia

WORKING WITH US

  • Contact
  • About Us
  • Advertise
  • Newsletter

FOLLOW Channel Futures ON SOCIAL

  • Privacy
  • CCPA: “Do Not Sell My Data”
  • Cookie Policy
  • Terms
Copyright © 2021 Informa PLC. Informa PLC is registered in England and Wales with company number 8860726 whose registered and Head office is 5 Howick Place, London, SW1P 1WG.
This website uses cookies, including third party ones, to allow for analysis of how people use our website in order to improve your experience and our services. By continuing to use our website, you agree to the use of such cookies. Click here for more information on our Cookie Policy and Privacy Policy.
X