Vonage has unveiled its new logo and brand revitalization as a B2B SaaS company with 60% of its revenue coming via business — compared to all of it coming from consumers just six years ago.

The announcement was made at Vonage Campus, the company’s user and developer conference. Vonage said it has transformed over the past six years through organic growth combined with nine strategic acquisitions, including the addition of programmable communications via the Nexmo API platform and contact center via NewVoiceMedia, to build the “world’s most flexible cloud communications platform.”

Mario DeRiggi, Vonage’s senior vice president of national channel sales and business development, tells Channel Partners that moving forward “we’ll be going to market under the singular Vonage brand, with one new vision, culture and identity, offering a wider and ever-evolving portfolio of integrated products.”

Vonage’s Mario DeRiggi

“This brand revitalization not only signals to our users and to our channel partners that our transformation is complete, it also will help our channel partners to understand who we are and what we can provide, and to communicate that to the market,” he said. “As a truly unified company we can provide more innovation faster, as well as enhanced service and support, and unique product capabilities to meet the growing collaboration, communications and customer experience needs of customers around the world. We will work closely with our partners to help them activate our new approach and bring the future of communications to their customers.”

Vonage also unveiled its new Vonage Meetings, which will bring new video collaboration capability to its Vonage Business Cloud (VBC) solution.

“Vonage Meetings is the latest in a series of innovations to VBC, enhancing the company’s unified communications offering and solidifying its status as the world’s most flexible cloud communications platform,” DeRiggi said. “Included for all VBC users, Vonage Meetings provides businesses the ability to activate conversations everywhere. Vonage Meetings leverages APIs via the Vonage API platform to enable collaboration via voice, [text], social, team messaging, email – and now video – all within one single interface for a simple, clean user experience. This gives our partners another premier service to offer clients as part of the Vonage portfolio.”

In addition, Vonage announced the launch of its Conversation API. As the newest addition to the Vonage API platform, the Conversation API allows developers and enterprises to create customized, real-time conversations that maintain context across multiple channels, including messaging and voice.

The new Vonage logo

“With so many different communications channels, applications and devices available in today’s hyperconnected and digital world, many of our partners’ customers struggle to keep their interactions with customers contextual, personalized and meaningful,” DeRiggi said. “The Conversation API allows these brands to create superior customer journeys through conversations. With this addition to the Vonage API platform, our partners can now offer their clients the ability to use multiple channels and to carry the conversation from channel to channel without losing context. This is crucial to ensuring customer interactions are seamless no matter where they occur; for example, highlighting when an appointment is made, keeping track of preferred pizza toppings ordered via voice transcription or sending delivery alerts for packages.”

Alan Masarek, Vonage‘s CEO, said as people have searched for new, more effective means of communicating, “Vonage has been there, leading through change and evolving with customer needs by helping businesses focus on what really matters — keeping their employees connected to each other and to their own customers and prospects in meaningful ways.”

“During this evolution, Vonage has held true to its roots as a technology disrupter, building on the foundations of its carrier-grade network and vast portfolio of cloud-based products and services, boldly reinventing the customer experience and transforming the way our customers do business,” he said.