Shutterstock
The CP List: 20 CPaaS Providers You Should Know
Nextiva
At this month’s Nextiva NextCon 2019, Carl Katz, Nextiva’s vice president of channel sales for North America, said CPaaS is the “newer technology allowing us to create solutions on one pane of glass without integrations, and keeping the customer stickier and solidifying the partner annuity for the long term.”
“It’s a critical time right now for our partners, our customers and suppliers to come out with this kind of solution in order to change the conversation and really find that solution for customers,” he said. “We are differentiating ourselves because no one else has this unique technology and this insight with their customers, our customers’ customers, utilizing this business analytics and intelligence to give [partners] insight into their customers’ satisfaction and journey.”
(continued on next page)
this slide deck could have been more than ads and page views. It could have been a chance to show what CPaaS can do for customers – and thus why partners would want to keep this in mind. It isn’t just for powering Uber & Lyft. It adds functionality to SIP trunks via messaging, SMS and integrations to other apps and data. The CPaaS vendors going vertical are the smartest. Businesses don’t want to hire devops in order to leverage CPaaS, they want to go to a marketplace like nexmo, kandy or Intelepeer and buy then download a pre-packaged, ready to use chatbot et al.
I understand page views and having to publish X times a day, but you could have educated or just listed the 20 on 2 slides since there wasn’t much detail in what they do or how they are positioned.