The nation's fourth-largest operator is working to sign partners to its new channel program as it tries "to change a stupid, broken wireless industry."

Kelly Teal, Contributing Editor

March 11, 2014

1 Min Read
T-Mobile In Talks With 9 Master Agents

**Editor’s Note: Click here for a list of recent channel-program changes you should know.**

T-Mobile is working to sign a number of master agents as it ramps up its new channel program.

T-Mobile said it has nine master agents in its sights; several of those told Channel Partners they remain in talks with the nation’s fourth-largest wireless operator.

When master agents do sign, and partners begin selling on their behalf, T-Mobile will pay an up-front commission, as well as residuals of 5-15 percent, said Damian McCabe, vice president of partner and M2M sales at T-Mobile.

The company further will provide its master agents with market development funds. And in terms of enablement tools, expect the following:

  • Ongoing training regarding coverage, rate plans, roaming, M2M and more

  • Dedicated channel support

  • Quoting tools

  • Online portals for post-sale customer management

  • Coverage checker

  • Calculators for total cost of ownership and data

  • Speed tests

  • Marketing materials

  • Demo devices

“Business customers don’t want to talk about wireline, they want to talk about mobility and how wireless solutions can enable their business and the support of their customers,” McCabe said, adding, “Our goal is simplification – to change a stupid, broken wireless industry and make it easier to do wireless business and make money.”

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About the Author(s)

Kelly Teal

Contributing Editor, Channel Futures

Kelly Teal has more than 20 years’ experience as a journalist, editor and analyst, with longtime expertise in the indirect channel. She worked on the Channel Partners magazine staff for 11 years. Kelly now is principal of Kreativ Energy LLC.

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