https://www.channelfutures.com/wp-content/themes/channelfutures_child/assets/images/logo/footer-new-logo.png
  • Home
  • Technologies
    • Back
    • SDN/SD-WAN
    • Cloud
    • RMM/PSA
    • Security
    • Telephony/UC/Collaboration
    • Cable
    • Mobility & Wireless
    • Fiber/Ethernet
    • Data Centers
    • Backup & Disaster Recovery
    • IoT
    • Desktop
    • Artificial Intelligence
    • Analytics
  • Strategy
    • Back
    • Mergers and Acquisitions
    • Channel Research
    • Business Models
    • Distribution
    • Technology Solutions Brokerages
    • Sales & Marketing
    • Best Practices
    • Vertical Markets
    • Regulation & Compliance
  • MSP 501
    • Back
    • 2022 MSP 501 Rankings
    • 2022 NextGen 101 Rankings
  • Intelligence
    • Back
    • Galleries
    • Podcasts
    • From the Industry
    • Reports/Digital Issues
    • Webinars
    • White Papers
  • Channel Futures TV
  • EMEA
  • Channel Chatter
    • Back
    • People on the Move
    • New/Changing Channel Programs
    • New Products & Services
    • Industry Honors
  • Resources
    • Back
    • Advisory Boards
    • Industry Organizations
    • Our Sponsors
    • Advertise
    • 2022 Editorial Calendar
  • Awards
    • Back
    • 2022 MSP 501
    • Channel Influencers
    • Circle of Excellence
    • DE&I 101
    • Channel Partners 101 (CP 101)
  • Events
    • Back
    • CP Conference & Expo
    • MSP Summit
    • Channel Partners Europe
    • Channel Partners Event Coverage
    • Webinars
    • Industry Events
  • About Us
  • DE&I
Channel Futures
  • NEWSLETTER
  • Home
  • Technologies
    • Back
    • SDN/SD-WAN
    • Cloud
    • RMM/PSA
    • Security
    • Telephony/UC/Collaboration
    • Cable
    • Mobility & Wireless
    • Fiber/Ethernet
    • Data Centers
    • Backup & Disaster Recovery
    • IoT
    • Desktop
    • Artificial Intelligence
    • Analytics
  • Strategy
    • Back
    • Mergers and Acquisitions
    • Channel Research
    • Business Models
    • Distribution
    • Technology Solutions Brokerages
    • Sales & Marketing
    • Best Practices
    • Vertical Markets
    • Regulation & Compliance
  • MSP 501
    • Back
    • 2022 MSP 501 Rankings
    • 2022 NextGen 101 Rankings
  • Intelligence
    • Back
    • Galleries
    • Podcasts
    • From the Industry
    • Reports/Digital Issues
    • Webinars
    • White Papers
  • Channel Futures TV
  • EMEA
  • Channel Chatter
    • Back
    • People on the Move
    • New/Changing Channel Programs
    • New Products & Services
    • Industry Honors
  • Resources
    • Back
    • Advisory Boards
    • Industry Organizations
    • Our Sponsors
    • Advertise
    • 2022 Editorial Calendar
  • Awards
    • Back
    • 2022 MSP 501
    • Channel Influencers
    • Circle of Excellence
    • DE&I 101
    • Channel Partners 101 (CP 101)
  • Events
    • Back
    • CP Conference & Expo
    • MSP Summit
    • Channel Partners Europe
    • Channel Partners Event Coverage
    • Webinars
    • Industry Events
  • About Us
  • DE&I
    • Newsletter
  • REGISTER
  • MSPs
  • VARs / SIs
  • Agents
  • Cloud Service Providers
  • Channel Partners Events
 Channel Futures

Telephony/UC/Collaboration


Shutterstock

robocall robot

RingCentral Blocking Robocalls, Spam Calls as Part of STIR/SHAKEN

  • Written by Edward Gately
  • June 29, 2021
Unwanted robocalls are undermining consumer confidence in voice communications services.

RingCentral is taking steps to protect customers from the increasing problem of robocalls and spam calls.

The UCaaS provider is using its artificial intelligence (AI) models to predict whether an inbound call is spam based on analysis of the number. This is part of the company’s work to implement STIR/SHAKEN standard technology.

RingCentral is working to root out up to 4.9 billion unwanted calls a year.

STIR/SHAKEN is a framework of interconnected standards mandated by the Federal Communications Commission (FCC). STIR/SHAKEN are acronyms for the secure telephone identity revisited (STIR) and signature-based handling of asserted information using tokens (SHAKEN) standards. This means calls traveling through interconnected phone networks would have their caller ID signed as legitimate by originating carriers and validated by other carriers before reaching consumers.

We recently compiled a list of 20 top UCaaS providers offering products and services via channel partners.

RingCentral has implemented the STIR/SHAKEN call authentication framework to more accurately authenticate and verify traffic routed through its platform to stop unwanted calls.

Boosting Partners’ Credibility

Praveen Mamnani is RingCentral’s vice president of product for enterprise and SMB.

RingCentral's Praveen Mamnani

RingCentral’s Praveen Mamnani

“For channel partners who are offering RingCentral solutions, STIR/SHAKEN gives them an industry-compliant solution in their portfolio that they can offer to customers, which can boost their credibility when engaging with customers as a key differentiator,” he said. “This can also help them to strongly position RingCentral in a competitive sales process. The benefits of STIR/SHAKEN compliance for our channel partner customers are the same as if customers purchased the solutions directly from RingCentral.”

These unwanted robocalls are undermining consumer confidence in voice communications services, RingCentral said.

The FCC is requiring all U.S. voice providers to implement STIR/SHAKEN next month, Mamnani said.

“Robocalls have recently returned to pre-pandemic levels,” he said. “The FCC estimates these robocalls can cost Americans about $10 billion each year.”

Helping Businesses

STIR/SHAKEN benefits businesses by helping to reduce the number of robocalls/spam calls that they receive, Mamnani said.

These calls are often disruptive and time consuming, he said. They’re also potentially dangerous if callers share sensitive information by mistake. That includes any information that can be used to identify an individual.

Detecting and blocking unwanted calls adds value to the overall RingCentral solution, Mamnani said.

Irwin Lazar is president and principal analyst at Metrigy.

“As organizations continue to invest to improve customer-facing and internal communications, robocalls and spam calls waste time, productivity and money,” he said. “RingCentral’s early participation in the STIR/SHAKEN effort, and its AI-based capabilities to minimize unwanted calls via identifying illegal caller ID spoofing, offers its customers potential to reduce costs associated with spam calling, and to reduce burden on contact center agents and back-office personnel.”

Want to contact the author directly about this story? Have ideas for a follow-up article? Email Edward Gately or connect with him on LinkedIn.
Tags: Agents Artificial Intelligence Channel Chatter Cloud New Products & Services Regulation & Compliance Technologies Telephony/UC/Collaboration

Most Recent


  • Partner Program Changes
    Partner Program Updates: Microsoft, TD Synnex, AppSmart, Cisco, Verizon
    Verizon is pushing channel integration big-time, and Microsoft appointed a chief partner officer.
  • Exit sign
    Sarah Marsh, Advocate for Agent, VAR Programs, Leaving Verizon
    Marsh oversaw the launch of an agent/TSD program as well as Verizon's Mobility Co-Sell Program.
  • contract
    Kaseya Responds to Mounting Customer Concerns with Auto-Renewal Changes
    The letter addresses the mechanics of the process, while assuring partners this move is due to their feedback.
  • Nutanix Layoffs Coming, Analysts Point to 'Significant Overspending'
    It was “long overdue,” one analyst said.

Leave a comment Cancel reply

-or-

Log in with your Channel Futures account

Alternatively, post a comment by completing the form below:

Your email address will not be published. Required fields are marked *

Related Content

  • Three firsts
    Diversity Boost: New ETMA President Represents a Trifecta of Firsts
  • Fist bump
    Lumen Technologies Partners to Gain from Microsoft Relationship
  • Hire
    Fusion Connect Adds Intelisys, Windstream Vets to Channel Team
  • The Future Is Hybrid Working
    Outfit Your Clients for the Hybrid Workplace

Upcoming Events

View all

MSP Summit

September 13, 2022 - September 16, 2022

Channel Partners Conference & Expo

May 1, 2023 - May 4, 2023

Galleries

View all

Partner Program Updates: Microsoft, TD Synnex, AppSmart, Cisco, Verizon

August 11, 2022

Black Hat USA: Former CISA Director Says Cybercrime to Get a Lot Worse Before Better

August 11, 2022

Channel Futures and Channel Partners Ready Trio of Powerhouse Summits

August 11, 2022

Industry Perspectives

View all

How to Take Shared Responsibility for Securing Cloud

August 11, 2022

Seize the Application Modernization Opportunity

August 2, 2022

A Growth Mindset: Your Organization’s Strategic Differentiator

August 1, 2022

Webinars

View all

Outsmarting RaaS: Implementation Strategies To Help Your Clients Before, During, and After a Ransomware Attack

August 23, 2022

Why it is Important to Upgrade Aging Servers and How to use Live Optics to Upgrade Efficiently

August 25, 2022

Executives at Home are Not Alright: An Intro to Digital Executive Protection

September 8, 2022

White Papers

View all

Work Goes Remote – (and Other Top ITOps Trends)

May 25, 2022

The New Bottom Line: How MSPs Can Meet the Healthcare Crisis While Evolving Their Businesses

April 19, 2022

How to build a Security Operations Center (on a budget)

April 4, 2022

Channel Futures TV

View all

ThreatLocker Preaches Zero Trust, Addresses Industry Competition

ScienceLogic Debuts New Partner Portal

August 9, 2022

Vonage a ‘Single Communications Stack Provider’ for Partners, Customers

June 27, 2022

IBM, Partners and the $1 Trillion Hybrid Cloud Opportunity

June 26, 2022

Twitter

ChannelFutures

Say sayonara to contract renewals - @KaseyaCorp responds to mounting customer concerns with significant changes.… twitter.com/i/web/status/1…

August 11, 2022
ChannelFutures

.@Kyndryl, @Five9 partnership will focus on cloud-based #contactcenter solutions. dlvr.it/SWTFPx https://t.co/WGQedUjSB1

August 11, 2022
ChannelFutures

How cloud providers and customers can work together to safely share and secure responsibility in the cloud. @Cisco… twitter.com/i/web/status/1…

August 11, 2022
ChannelFutures

See the latest updates from @verizonbusiness, @GetNerdio, @AppSmartcom, @CiscoPartners and other companies.… twitter.com/i/web/status/1…

August 11, 2022
ChannelFutures

.@nutanix said to lay off 4% of workforce by October, as company cites macroeconomic issues. dlvr.it/SWSMDN https://t.co/w6JeqkI7r6

August 11, 2022
ChannelFutures

#BHUSA Day 1 with Chris Krebs, @cybereason, @keepersecurity, @BreachQuest, @awscloud and @splunk. #cybersecurity… twitter.com/i/web/status/1…

August 11, 2022
ChannelFutures

Have you registered for the @MSP_Summit yet? It’s just about a month away, so don’t wait. Here’s a sneak preview of… twitter.com/i/web/status/1…

August 11, 2022
ChannelFutures

Read about @adaptivnetworks's new distribution partner. dlvr.it/SWQFh3 https://t.co/az12SeMU7X

August 10, 2022

MSP 501

The industry's largest and most comprehensive partner awards program.

Newsletters and Updates

Sign up for The Channel Report, Channel Futures Update, MSP 501 Newsletter and more.

Live Channel Events

Get the latest information on the next industry-leading Channel Partners event.

Galleries

Educational slide shows and images from live events.

Media Kit And Advertising

Want to reach our audience? Access our media kit.

DISCOVER MORE FROM INFORMA TECH

  • Channel Partners Events
  • Telecoms.com
  • MSP 501
  • Black Hat
  • IoT World Today
  • Omdia

WORKING WITH US

  • Contact
  • About Us
  • Advertise
  • Newsletter

FOLLOW Channel Futures ON SOCIAL

  • Privacy
  • CCPA: “Do Not Sell My Data”
  • Cookie Policy
  • Terms
Copyright © 2022 Informa PLC. Informa PLC is registered in England and Wales with company number 8860726 whose registered and Head office is 5 Howick Place, London, SW1P 1WG.
This website uses cookies, including third party ones, to allow for analysis of how people use our website in order to improve your experience and our services. By continuing to use our website, you agree to the use of such cookies. Click here for more information on our Cookie Policy and Privacy Policy.
X