Qualmax Inc. (Booth 116), which sells new and refurbished VoIP and telecom equipment, will be debuting its new image this week, unveiling a new logo for the company.

The decision to shift from the familiar blue swoosh culminating in concentric circles pierced by white lightning bolts will be replaced by a simpler, more streamlined image. It goes along with our current campaign to bring together our various subsidiaries into a single, customer-oriented package, states Tracy Habecker, executive director of marketing.

Qualmax is the parent company to iNode Corp., Qualmax Professional Services, Rent IT Telecommunications and IP Gear Inc. Each subsidiary services a particular market niche in the telecom arena. Today, the company can provide a full sweep of carrier services through the interconnected structure of its subsidiaries, from international VoIP termination to port rental in colocation facilities worldwide.